In the new film, Holy Man, Murphy plays “G,” an inspirational guru who hilariously personifies the message that in today’s world, shopping via television is, for many people, a religious experience. Once he gets off the streets and on the air, “G” proves to be an over-the-top marketing genius. He takes a cable shopping network, and then the country, by storm, while at the same time helping to heal the soul of the jaded television executive (Goldblum) who got him on TV in the first place.