While it probably won't get nominated for Best Picture at the Oscars like UP should, CLOUDY WITH A CHANCE OF MEATBALLS was still one of the very best animated films of the year. It was surprisingly funny and engaging all while taking advantage of the 3D format in ways that many movies don't. If you missed it in theaters thinking that maybe it was too kiddie for your tastes (it's definitely not), you may have a chance to rent it for free.
Sony is offering up a very interesting proposition for consumers who own specific Sony HDTVs or Blu-ray players. They're offering a 24-hour rental of CLOUDY WITH A CHANCE OF MEATBALLS for free four weeks before the DVD/Blu-ray release. From December 8, 2009 through January 4, 2010 customers who buy a networked Sony Bravia HDTV or Blu-ray Disc player and register the device will be entitled to the free download. Customers who already own networked Bravia equipment will be able to rent for $24.95.
It's an aggressive, synergistic strategy from Sony who are looking to promote a) the upcoming DVD release of CLOUDY and b) their HD equipment for the holiday season. Would a free download make me want to buy a Sony TV? Not sure but it's an interesting idea and one that Sony could continue to offer consumers in the future...
Extra Tidbit:
Seriously, it's a funny movie.
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9:31AM on 11/10/2009