Russo explains why we have to wait for an Infinity War teaser (SDCC 2017)

Last Updated on July 30, 2021

With Comic-Con came several new trailer and teasers, with THOR: RAGNAROK and JUSTICE LEAGUE stealing the show with their most epic footage yet. But the true scene stealer will remain hidden from those outside the walls of Hall H for some time, as the INFINITY WAR teaser sent everyone into a temporary nerd-seizure. Everyone is begging for some sort of global release date for the preview, and Joe Russo explained why the wait may be a long one.

While speaking on the floors of Comic-Con with ComicBook.com after the footage aired, Russo explained that what was screened was made with a specific audience in mind and that the main preview will have to market to a wider audience. Therefore we must wait so it can be done right:

You know, all I can say is that when the footage comes out we want it to be exactly right. So we are taking our time and working on that footage because, as you can imagine, the levels of visual effects in these movies are unprecedented and there are certain things in this footage at Comic-Con that works specifically for a Comic-Con audience. But when we go wide, to a wide audience, we have to make sure that footage works for a wide audience. So we’re hard at work on that right now. I’m not going to give a timeline on it because I want to surprise people but, you know, hopefully, they’re patient with us.

Russo had previously said we could expect a trailer “soon,” but that is a relative term, and Marvel Studios are the ones who control when the goods are shown. Chances are they will want it timed with something big, and considering THOR arrives in November the assumption is we will have to wait until then. That’s three months from now, which as we all know is really five years in nerd time.

Though I’m gosh-darned upset I couldn’t see the footage all these other people have seen I get the director’s point. The teaser they showed seems to play out more like a sizzle reel, with a few key moments shown to get everyone ramped-up. But the actual main teaser needs to attract a wider audience, meaning it has to showcase a story and make sense to people who may not know exactly what’s going on in the MCU. Those two people…