Weekend Box-Office

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by: JoBlo Dec. 27, 2009


WEEKEND BOX-OFFICE

Audiences loving their Avatar...

James Cameron's AVATAR continued to kick mighty ass at the box-office this past weekend, finishing atop all the other films, despite the release of 5 new movies over the past week. In fact, AVATAR only lost 2% of its audience from last weekend (it made $77M last week, $75M this week) and is now on pace to possibly surpass the $400M mark, if this trend continues (it's made $212M in its first 10 days of release).

Out of all the new releases, Guy Ritchie's updated SHERLOCK HOLMES managed to highest returns, as it opened in 2nd place with a very respectable $65M. The film actually set the record for biggest Christmas Day opening of all-time on Friday, as it scored close to $25M on that one day alone (the previous mark was $14.4M set by MARLEY AND ME just last year).

The sequel to ALVIN AND THE CHIPMUNKS actually opened better than the original film back in 2007 (the original opened with $44M and ended up making an astonishing $217M!), scoring $50M in what actually turned out to be the biggest box-office weekend of all-time! (nice way to end off the year) The previous mark was set in July of 2008, during the weekend in which THE DARK KNIGHT was released, but this weekend, all the films managed $278M in returns, an all-time finish.

In the meantime, the film that everyone and their uncle Bob has been praising for weeks now, UP IN THE AIR, finally opened wide and managed to slip into the top 5 with close to $12M in grosses (which was about the same amount it had made so far in limited release). The other new release of the week, IT'S COMPLICATED, starring "your parents" Meryl Streep and Alec Baldwin, managed a decent showing in 4th place with about $22M. Seems like there was a little something for every age group this past weekend (and next weekend as well, as all the same films will continue to vie for the top spot). 

Despite dropping from 3rd to 6th place this weekend, THE BLIND SIDE actually gained 17% more moviegoers this weekend than last, and is now approaching the $200M mark (it's at $184M now -- the film only cost $29M to make). THE PRINCESS AND THE FROG might be the only film that one may describe as a "disappointment" this past weekend, as it dropped from 2nd to 7th place, but more importantly, lost the greatest amount of its audience from last weekend from all the films in the top 10, which was about 30%. The film has now made about $63M, which is decent, but apparently it cost about $105M to produce, so I'm not sure how that bodes for future Disney 2D animated features.

NINE could also be considered a "disappointment" (maybe even a flop?) as it opened in 8th place with only about $6M, despite costing about $90M to make. The films that dropped out of the top 10 this week include NEW MOON ($281M), A CHRISTMAS CAROL ($136M), BROTHERS ($25M) and OLD DOGS ($46M).

Next weekend sees no new releases, but no worries folks...we've got two polls to tide you over until then. First of all, what's your favorite movie to watch during the holidays (VOTE HERE for that one) and the big question of the week...what was your favorite movie of the year (VOTE HERE for that one)?

1. Avatar $ 75 Million $ 212.3 Million
2. Sherlock Holmes $ 65.4 Million
NEW
3. Alvin and the... $ 50.2 Million $ 77.1 Million
4. It's Complicated $ 22.1 Million
NEW
5. Up in the Air $ 11.8 Million $ 24.5 Million
6. The Blind Side $ 11.7 Million $ 184.4 Million
7. The Princess and... $ 8.7 Million $ 63.4 Million
8. Nine $ 5.5 Million
NEW
9. Did You Hear about... $ 5 Million $ 15.6 Million
10. Invictus $ 4.4 Million $ 23.4 Million

ACCESS BOX-OFFICE ARCHIVES  HERE

Source: BoxOfficeMojo.com

39 discussions Expand all
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+2
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RiverStyx
3:31PM on 12/28/2009 Add as a friend | MFC profile
Bummer on Princess and the Frog. I went to see it this weekend and thought it was great. I hope more people go out to see it and support the return of 2D animation. Otherwise, this could be the last of it.
Bummer on Princess and the Frog. I went to see it this weekend and thought it was great. I hope more people go out to see it and support the return of 2D animation. Otherwise, this could be the last of it.
1 Reply
 
kdraines
5:54PM on 12/28/2009 Add as a friend | MFC profile
Yeah, I think Disney screwed up there. Poor marketing and a wretched release date. Too bad because it's the best Disney animated movie since "Beauty and the Beast."
Yeah, I think Disney screwed up there. Poor marketing and a wretched release date. Too bad because it's the best Disney animated movie since "Beauty and the Beast."
 
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CJN
1:28PM on 12/28/2009 Add as a friend | MFC profile
Re. Donnie_Darko

The above numbers are US domestic not the whole world. As of today, worldwide: $615,168,000.
Re. Donnie_Darko

The above numbers are US domestic not the whole world. As of today, worldwide: $615,168,000.
 
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Donnie_Darko
1:00PM on 12/28/2009 Add as a friend | MFC profile
In typical Hollywood circles, a movie is "Successful" when it makes it's money back. Avatar has yet to do so, and is still a good $100million away from that, yet, it's still considered a "success". On the other coin, a $12million horror movie that opens with $18million is considered a "bomb". Hmmm... odd isn't it?

But on a lighter note... Alvin... really? Thanks for taking your k...
In typical Hollywood circles, a movie is "Successful" when it makes it's money back. Avatar has yet to do so, and is still a good $100million away from that, yet, it's still considered a "success". On the other coin, a $12million horror movie that opens with $18million is considered a "bomb". Hmmm... odd isn't it?

But on a lighter note... Alvin... really? Thanks for taking your kids to this shit parents! #3 on the way! Grrrr
 
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scamai
3:11AM on 12/28/2009 Add as a friend | MFC profile
Even if Avatar only made 212M and didn't reach the 400M mark (which I think it will) I'd still consider it a successful investment by the studio. Given that Cameron came up with all this new technology which not only the studio will be able use, but the whole industry.

I saw it a week ago with my family, and my Dad declared it the best movie he's ever seen, even beating out Star...
Even if Avatar only made 212M and didn't reach the 400M mark (which I think it will) I'd still consider it a successful investment by the studio. Given that Cameron came up with all this new technology which not only the studio will be able use, but the whole industry.

I saw it a week ago with my family, and my Dad declared it the best movie he's ever seen, even beating out Star Wars when it was released. I initially found this hard to believe, but given that they were both releases with unprecedented visuals which incredibly raised the bar... I may hold my tongue (granted Star wars obviously had a great story to accompany it while, as many have stated, Avatar is lacking in that department.. it's hard not to make that declaration when walking out from that 3D visual orgasm). Bravo Jim, Bravo.
 
-19
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kdraines
2:19AM on 12/28/2009 Add as a friend | MFC profile
Will never understand it.
"Avatar" looks like crap. Have no desire to see it. Even the most rave review is saying everything but the 3D is garbage.

But good for Cameron. Congratulations.

www.rainestorm.com
"Avatar" looks like crap. Have no desire to see it. Even the most rave review is saying everything but the 3D is garbage.

But good for Cameron. Congratulations.

www.rainestorm.com
8 Replies
 
kdraines
3:05PM on 12/29/2009 Add as a friend | MFC profile
Hats off to you, sir, and my many thanks.

(Sorry. I'm in the middle of my first Patrick O'Brian novel)

www.rainestorm.com
Hats off to you, sir, and my many thanks.

(Sorry. I'm in the middle of my first Patrick O'Brian novel)

www.rainestorm.com
 
IQuitMrWhite
1:46PM on 12/29/2009 Add as a friend | MFC profile
Eh, good point. Just because I'm an "Avatard" doesn't mean my opinion is better than yours, nor more deserving of credit. I also get bored, and I would much rather spend my days at work debating movies than actually working! I think at this point we can agree to disagree. I have to admit I almost foamed at the mouth in anger when you said you hated TDK and LOTR! My rabid fanboy inside almost go...
Eh, good point. Just because I'm an "Avatard" doesn't mean my opinion is better than yours, nor more deserving of credit. I also get bored, and I would much rather spend my days at work debating movies than actually working! I think at this point we can agree to disagree. I have to admit I almost foamed at the mouth in anger when you said you hated TDK and LOTR! My rabid fanboy inside almost got the best of me.
At any rate, you provided very sound arguments. I, too, hated Avatar's marketing campaign, and I'm definitely not the biggest fan of 3D, so I see your points. Thanks for the debate. I won't get as mad next time you hate on my precious Avatar! Dig your blog, btw.
 
kdraines
12:12PM on 12/29/2009 Add as a friend | MFC profile
A very thoughtful reply that I can appreciate.

I don't suppose I ever thought of it as a "guns-blazing hate campaign" but I see your point.

I guess in the case of "Avatar" I'm rebelling against the hype. I find that as often as not, movies not only fail to live up to their respective hype, but they fail miserably. In your list, you mentioned "The Lord of the Rings,...
A very thoughtful reply that I can appreciate.

I don't suppose I ever thought of it as a "guns-blazing hate campaign" but I see your point.

I guess in the case of "Avatar" I'm rebelling against the hype. I find that as often as not, movies not only fail to live up to their respective hype, but they fail miserably. In your list, you mentioned "The Lord of the Rings," "The Dark Knight," and "King Kong." I hated all three of those films. Well, to be fair, I only really hated "The Return of the King" but people positively insist on treating all three films as one film, which, if I were to do the same, I would have to ignore "The Fellowship of the Ring" and "The Two Towers" based solely on the third film.

But I digress.

I'm rebelling against the hype of "Avatar" based on three things.

1) The self-promotion. We were hearing for years and years how this was going to be a "game-changing" movie and it was going to advance special effects to the Nth degree and blah-blah-blah... pretty much the same thing we heard from Lucas on the "Star Wars" prequels.

2) The trailers. They just look dull. The special effects actually look worse than even "The Phantom Menace" because Cameron has fallen victim to the mistaken notion that a series of fully CG rendered frames look real and convincing. Not one preview or clip has changed my mind on that.

3) The reviews. Yes, every review is raving about this movie. Then again, every review raved about "The Dark Knight" and "The Return of the King," which, as I mentioned previously, I disliked. But even the most rave reviews are saying that it's a hackneyed plot with bad acting, rotten dialogue and even so-so special effects. The only thing that's really getting attention is the 3D, in which I am not interested. In fact, even the most rave fanboy review is saying there's no point in seeing "Avatar" unless it's in 3D, which only furthers my skepticism. A two hour and 40 minute movie to push a gimmick that's been around for nearly 60 years? And at an extra cost? No, thank you.

As to why I post repeatedly. Well... I get bored. What can I say? But really, what's the difference between me posting the same thing over and over again and you or others posting the same thing over and over again? Do people who love the film get a special pass to repost their thoughts repeatedly?

I disagree.
 
IQuitMrWhite
9:43AM on 12/29/2009 Add as a friend | MFC profile
I comment negatively sometimes, sure, but I try to limit it to movies I have actually seen. Or if an upcoming movie looks like crap, I'll state my mind and move on. You have a guns-blazing hate campaign against Avatar, and I just don't know why. Here's why it confuses me: when I see previews for a movie that I was excited about, and the previews look awful, I wait until the movie comes out befo...
I comment negatively sometimes, sure, but I try to limit it to movies I have actually seen. Or if an upcoming movie looks like crap, I'll state my mind and move on. You have a guns-blazing hate campaign against Avatar, and I just don't know why. Here's why it confuses me: when I see previews for a movie that I was excited about, and the previews look awful, I wait until the movie comes out before I get my panties in a bunch so I can read reviews from critics and my fellow movie fans. As your fellow movie fan, I'm trying to convince you that Avatar was a great flick. If you don't want my advice, that's okay, but don't comment on every single Avatar news story bragging about how you think it looks stupid and how you'll never see it. You don't have to see it! It's your loss, cause it is a great time, but to each his own.

My wife is a big fan of movies like Sex and the City and New Moon, so I see most chick flicks that come out. While they aren't my cup of tea, I can appreciate that they exist for people that aren't salivating fanboys and move on with my life.

An example: I think that "Percy Jackson and the blah blah" looks like shite, but it's not really meant for me. It's for the kids. I can tell you that if it looks as though I'm proven wrong about Percy Jackson and it has an 83% on the Tomato meter and my fellow Schmoes give it a 95%, I'll definitely check it out. Because I love movies...especially good movies.

If you're a movie fan, trust me, Avatar was meant for you! Unless you hated movies like Star Wars, Lord of the Rings, The Matrix, Iron Man, The Dark Knight, King Kong, Aliens and other kick-ass, epic action/adventure flicks. If you didn't like any of these, you wont like Avatar. If you like any of these movies, or just like having fun at the cinema, I highly recommend Avatar. I don't think you'll be disappointed.
 
kdraines
5:39PM on 12/28/2009 Add as a friend | MFC profile
I won't give it a chance because I won't contribute my money and time to it.

I comment on it as a film fan, as well as a sci-fi and action fan when I see a phenomenon I don't understand.

Why do you comment on movies? Or do you only comment positively? NEVER in the negative? Kudos to you, sir, if that be the case. However, it is a bit disingenuous to have people pre...
I won't give it a chance because I won't contribute my money and time to it.

I comment on it as a film fan, as well as a sci-fi and action fan when I see a phenomenon I don't understand.

Why do you comment on movies? Or do you only comment positively? NEVER in the negative? Kudos to you, sir, if that be the case. However, it is a bit disingenuous to have people presume you like everything you see.

I find it equally ironic when people chastise me for judging a movie I have never seen. Please let me know what you think of "Did You Hear About the Morgans?" or "Sex and the City." Or tell me why you haven't seen them, if that be the case.

www.rainestorm.com
 
IQuitMrWhite
3:25PM on 12/28/2009 Add as a friend | MFC profile
The box office numbers prove that no one listened. I just think it's funny when people state opinions about movies they a) have never seen and b) have no desire to see. Why try so hard to hate on the movie if you don't care about it? Maybe just give it a chance? You might like it.
The box office numbers prove that no one listened. I just think it's funny when people state opinions about movies they a) have never seen and b) have no desire to see. Why try so hard to hate on the movie if you don't care about it? Maybe just give it a chance? You might like it.
 
kdraines
12:28PM on 12/28/2009 Add as a friend | MFC profile
Well, IQuitMrWhite, that's very ironic considering not only did you listen, you responded.

www.rainestorm.com
Well, IQuitMrWhite, that's very ironic considering not only did you listen, you responded.

www.rainestorm.com
 
IQuitMrWhite
8:38AM on 12/28/2009 Add as a friend | MFC profile
You can spend all day and night saying a movie looks like crap, but if you haven't actually seen it, no one will listen.

But good for you. Congratulations.
You can spend all day and night saying a movie looks like crap, but if you haven't actually seen it, no one will listen.

But good for you. Congratulations.
 
+8
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writer19
1:10AM on 12/28/2009 Add as a friend | MFC profile
GODDAMN THAT WAS CLOSE
Nine almost came in at nine. Goddamn that would have been cool.
Nine almost came in at nine. Goddamn that would have been cool.
 
+4
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DookieMercury
11:30PM on 12/27/2009 Add as a friend | MFC profile
Real RocknRolla
Looking forward to seeing Sherlock Holmes, I like Richie, RDJ, Strong and I'm digging its reviews. Given its good first week so has everyone else. Maybe I'll see it next week. Could this movie's success bring The Real Rockrolla?

Also the only way to see Avatar is in 3D, best experience in a theater I've ever had.
Looking forward to seeing Sherlock Holmes, I like Richie, RDJ, Strong and I'm digging its reviews. Given its good first week so has everyone else. Maybe I'll see it next week. Could this movie's success bring The Real Rockrolla?

Also the only way to see Avatar is in 3D, best experience in a theater I've ever had.
 
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Beenthere
11:09PM on 12/27/2009 Add as a friend | MFC profile
Avatar
Content of the movie is pure Hollywood propaganda: (SPOILER)Primitives good, corporations bad, Earth is killed, Mother Nature, etc. So banal - shame on you, Cameron!
Content of the movie is pure Hollywood propaganda: (SPOILER)Primitives good, corporations bad, Earth is killed, Mother Nature, etc. So banal - shame on you, Cameron!
1 Reply
 
hunter21291
12:35PM on 12/28/2009 Add as a friend | MFC profile
Don't people ever just enjoy the movie anymore? People always just look for political commentary in it so they can bitch and moan.
Don't people ever just enjoy the movie anymore? People always just look for political commentary in it so they can bitch and moan.
 
+5
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LoCkEd_N_LoAdEd
10:38PM on 12/27/2009 Add as a friend | MFC profile
yay!
i've seen avatar in 2D the first time and in 3D the second. i most definately will be watching it again in IMAX 3D during the week. love me some AVATAR =D
i've seen avatar in 2D the first time and in 3D the second. i most definately will be watching it again in IMAX 3D during the week. love me some AVATAR =D
 
+8
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IQuitMrWhite
10:34PM on 12/27/2009 Add as a friend | MFC profile
Way to go Avatar! I love how just a couple of weeks ago, people on this site and others were saying it would only gross $250 million domestic. Ha.
Way to go Avatar! I love how just a couple of weeks ago, people on this site and others were saying it would only gross $250 million domestic. Ha.
 
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DaForce
9:33PM on 12/27/2009 Add as a friend | MFC profile
Going to see Sherlock Holmes tomorrow when everyone goes back to work.

Personally, I'd like to see how much Avatar made on just regular ticket prices, with the inflated IMAX and 3D ticket prices factored out. My guess is that it would be roughly half to two-thirds of its current revenue.
Going to see Sherlock Holmes tomorrow when everyone goes back to work.

Personally, I'd like to see how much Avatar made on just regular ticket prices, with the inflated IMAX and 3D ticket prices factored out. My guess is that it would be roughly half to two-thirds of its current revenue.
 
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teenkiller
8:37PM on 12/27/2009 Add as a friend | MFC profile
Glad to see that Avatar is holding so strong. It's starting to get my hopes up despite the fact that I thought the trailer looked like crap.
Glad to see that Avatar is holding so strong. It's starting to get my hopes up despite the fact that I thought the trailer looked like crap.
2 Replies
 
Rizwan Khalil
11:44PM on 12/27/2009 Add as a friend | MFC profile
I thought the second full trailer was a blast!
I thought the second full trailer was a blast!
 
R.O.U.S.121
8:52PM on 12/27/2009 Add as a friend | MFC profile
Huh??? You said Avatar looked like crap, but you're glad its holding strong. So how is that starting to get your hopes up?

So even though you thought it looked like crap you still wanted it to do well? I'm confused by what you're saying.
Huh??? You said Avatar looked like crap, but you're glad its holding strong. So how is that starting to get your hopes up?

So even though you thought it looked like crap you still wanted it to do well? I'm confused by what you're saying.
 
+0
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Funployee
7:53PM on 12/27/2009 Add as a friend | MFC profile
Haven't seen it, but the way Avatar held on is extremely impressive when you consider that a lot of people are off of work and out of school during the WEEK and could go, and it still makes 75 million on the weekend.
Haven't seen it, but the way Avatar held on is extremely impressive when you consider that a lot of people are off of work and out of school during the WEEK and could go, and it still makes 75 million on the weekend.
 
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The_DUDE_Abides
7:35PM on 12/27/2009 Add as a friend | MFC profile
Avatar is definitely the most visually stunning movie of the decade...but c'mon people, the story just isn't that great. South Park hit it right on the nose...Avatar is just "Dances with Smurfs."
Avatar is definitely the most visually stunning movie of the decade...but c'mon people, the story just isn't that great. South Park hit it right on the nose...Avatar is just "Dances with Smurfs."
1 Reply
 
R.O.U.S.121
8:53PM on 12/27/2009 Add as a friend | MFC profile
That episode of South Park wasn't that funny. It was just barely OK. Basically it sucked though.
That episode of South Park wasn't that funny. It was just barely OK. Basically it sucked though.
 
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Housecoat man
6:38PM on 12/27/2009 Add as a friend | MFC profile
Saw Avatar again this week and was blown away a second time. Great movie! Saw Nine and liked it a lot but I'm not sure who it's going to appeal to. It's a tough sell to the general public. And Sherlock Holmes was really cool! If you like RDJ it's definitely recommended:)
Saw Avatar again this week and was blown away a second time. Great movie! Saw Nine and liked it a lot but I'm not sure who it's going to appeal to. It's a tough sell to the general public. And Sherlock Holmes was really cool! If you like RDJ it's definitely recommended:)
 
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Dr.Frankenstein
4:27PM on 12/27/2009 Add as a friend | MFC profile
Wow "Nine" is a total non starter-even with the brilliant Daniel Day Lewis...I'm not interested in it either actually.
Wow "Nine" is a total non starter-even with the brilliant Daniel Day Lewis...I'm not interested in it either actually.
 
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Alejandro27
4:26PM on 12/27/2009 Add as a friend | MFC profile
Want to see Avatar
I went Christmas morning to see Avatar in 3d all day every showing was sold out and I went at 11 am to try and catch it. I was shocked at how much Sherlock Holmes made, I predicted a 15 million weekend total, was I way off.
I went Christmas morning to see Avatar in 3d all day every showing was sold out and I went at 11 am to try and catch it. I was shocked at how much Sherlock Holmes made, I predicted a 15 million weekend total, was I way off.
 
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greekmoviegod
4:19PM on 12/27/2009 Add as a friend | MFC profile
I'm going to donate another $12 bucks as soon as the new year rolls in. I loved Avatar! Flat characters and all!
I'm going to donate another $12 bucks as soon as the new year rolls in. I loved Avatar! Flat characters and all!
 
+2
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MastaSlur777
3:57PM on 12/27/2009 Add as a friend | MFC profile
GREAT!!!
I'm SOOO happy see Avatar's success! I've seen it twice and I want to see it again in IMAX3D.

I hope Cameron starts part 2 like ASAP!!! LoL
I'm SOOO happy see Avatar's success! I've seen it twice and I want to see it again in IMAX3D.

I hope Cameron starts part 2 like ASAP!!! LoL
3 Replies
 
RebelliousDrone
12:52PM on 12/28/2009 Add as a friend | MFC profile
@gameslave

the story of avatar 1 is classic and self contained. I don't want to see it corrupted like the first matrix was.

but hey if he can do what he did with T2 or Aliens I'll be in bliss. I just don't want to sit through

Avatar II: The Corporation Strikes Back
@gameslave

the story of avatar 1 is classic and self contained. I don't want to see it corrupted like the first matrix was.

but hey if he can do what he did with T2 or Aliens I'll be in bliss. I just don't want to sit through

Avatar II: The Corporation Strikes Back
 
gameslave
6:04PM on 12/27/2009 Add as a friend | MFC profile
@RebelliousDrone:
You're out of you fuckin mind if you think there isn't much story left to tell.
Even if it ends up taking place on another world, a sequel is still completely possible- and it will happen and be completely different from Avatar 1, but still true to it.
@RebelliousDrone:
You're out of you fuckin mind if you think there isn't much story left to tell.
Even if it ends up taking place on another world, a sequel is still completely possible- and it will happen and be completely different from Avatar 1, but still true to it.
 
RebelliousDrone
4:47PM on 12/27/2009 Add as a friend | MFC profile
JC made an amazing movie, but not much left story wise for him to tell about Pandora.

I have a feeling he'll pick another moon if he cashes in for a sequel
JC made an amazing movie, but not much left story wise for him to tell about Pandora.

I have a feeling he'll pick another moon if he cashes in for a sequel
 
+2
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majorkonig41
3:49PM on 12/27/2009 Add as a friend | MFC profile
I personally hated Avatar, but I have been telling everyone I know to go see it. This is the only time I can ever remember hating a movie but still recommending it to all.
I personally hated Avatar, but I have been telling everyone I know to go see it. This is the only time I can ever remember hating a movie but still recommending it to all.
1 Reply
 
R.O.U.S.121
6:31AM on 12/30/2009 Add as a friend | MFC profile
I think we're both in the minority by not liking Avatar. I didn't like it either, but basically all my friends did.
I think we're both in the minority by not liking Avatar. I didn't like it either, but basically all my friends did.
 
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gameslave
3:46PM on 12/27/2009 Add as a friend | MFC profile
Looks like Avatar, with many overseas countries like China having yet to release the movie in theaters, is well on its way to a billion dollars. Damn, Cameron really pulled it off, wow.
Looks like Avatar, with many overseas countries like China having yet to release the movie in theaters, is well on its way to a billion dollars. Damn, Cameron really pulled it off, wow.
 
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JohnLocke2342
3:42PM on 12/27/2009 Add as a friend | MFC profile
Avatar was sold out @ my 2 local theaters in IMAX3D for every showing this weekend. The movie has phenomenal word of mouth and is becoming the movie event of the decade. Who knows how much it'll make next weekend. This is great news!
Avatar was sold out @ my 2 local theaters in IMAX3D for every showing this weekend. The movie has phenomenal word of mouth and is becoming the movie event of the decade. Who knows how much it'll make next weekend. This is great news!
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