Cool Videos: Gaze locations and There Will Be Blood - What draws the eyes of movie viewers?

Ever watch a movie in a theater and suddenly wonder if you're focusing on the same exact part of the screen as anyone else? Someone out there not only gave thought to that, but put it to the test. And the results are interesting and kind of eerie to watch.

The DIEM project showed a scene from THERE WILL BE BLOOD to eleven adults and tracked their eye movement "using an Eyelink 1000 (SR Research) infra-red camera-based eyetracker. Each dot represents the center of one viewer's gaze. The size of each dot represents the length of time they have held fixation."

More about it: "Research in the DIEM project is focused on understanding human vision during complex real-world scene perception. Because human visual perception involves active information seeking via eye movements, much of the work in the lab focuses on eye movements and human gaze control."

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There Will Be Blood with gaze locations of 11 viewers from TheDIEMProject on Vimeo.

Source: TheDIEMProject



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