Weekend Box-Office: April 22-24, 2011

Birds beat Tyler Perry by a smidgen...

Despite another massive opening by a Tyler Perry movie, it was the animated birds in RIO that managed to squeeze out the #1 spot at the box-office this weekend, with close to $27M in grosses, which was only 30% less than last weekend's take. RIO has now grossed $81M in the first 10 days of its release in North America, and another $205M around the world, giving it a grand total of $286M already! That makes RIO the highest worldwide grossing movie of 2011! The film in 2nd place overall is another animated film, RANGO.

Tyler Perry's latest MADEA movie also managed a very strong showing in its first weekend of release, but wasn't his biggest opening of all-time (that would be MADEA GOES TO JAIL in 2009 with $41M). I'm just amazed that this was Perry's 10th film release in the past 7 years! This dude is putting Woody Allen to shame! That said, unlike the Wood-man, Perry's films actually gross a lot of money -- especially during their opening weekends -- but have never surpassed the $100M mark (the closest one was MADEA GOES TO JAIL with $91M). Considering that Perry's films are shot on very low budgets, I'm thinking this trend will continue for some time to come, or at least until the "quality" of his films starts to decrease (a la Woody Allen). Here's a list of all of Tyler Perry's releases since 2005, along with their total and opening grosses:

MADEA'S BIG HAPPY FAMILY (2011): $28M (opening)
$61M (total), $29M (opening)
I CAN DO BAD ALL BY MYSELF (2009): $52M (total), $23M (opening)
MADEA GOES TO JAIL (2009): $91M (total), $41M (opening)
THE FAMILY THAT PREYS (2008): $37M (total), $17M (opening)
MEET THE BROWNS (2008): $42M (total), $20M (opening)
WHY DID I GET MARRIED? (2007): $55M (total), $21M (opening)
DADDY'S LITTLE GIRLS (2007): $31M (total), $11M (opening)
MADEA'S FAMILY REUNION (2006): $63M (total), $30M (opening)
DIARY OF A BLACK WOMAN (2005): $51M (total), $22M (opening)

The other "new film" of the weekend, WATER FOR ELEPHANTS, also opened fairly decently with a 3rd place showing and about $18M. Your guess is as good as mine in terms of what percentage of that total was made up of tweens just wanting to check out Robert Pattinson. HOP also managed to actually raise its weekend total compared to last weekend, by about 16%, surely having to do with the Easter weekend. In the same vein, last week's #2 movie, SCREAM 4, lost a massive amount of its audience from last weekend (61%, in fact) and dropped into 5th place. The other horror movie in the top 10, INSIDIOUS, continued to hang around the top 10 for yet another weekend though, as it raised its total to $45M in its fourth week of release.

The 3 films to get booted from the top 10 this weekend including LIMITLESS ($74M), ARTHUR ($29M) and YOUR HIGHNESS ($20M). The 2 latter films can be considered "disappointments" when compared to their respective budgets of $40M for ARTHUR and $50M for YOUR HIGHNESS. LIMITLESS only cost $27M to make and is considered an early "hit" of the year.

Next week sees the release of 3 new movies, including what may be the first "summer movie" of the year in FAST FIVE, which starts the "summer movie season" off one weekend early this year with everyone on board including Vin Diesel, Michelle Rodriguez, Paul Walker, the Rock, Jordana Brewster and plenty of cars. The other film being released is from Disney and called PROM, while the Weinstein Company has decided that releasing a sequel to HOOKWINKED was apparently a good idea. So how much money do you think FAST FIVE will open with next weekend? VOTE HERE!!!

1. Rio $26.8 M $81.3 M
2. Madea's Big Happy Family $25.8 M
3. Water for Elephants $17.5 M
4. Hop $12.5 M $100.5 M
5. Scream 4 $7.2 M $31.2 M
6. African Cats $6.4 M
7. Soul Surfer $5.6 M $28.7 M
8. Insidious $5.4 M $44.2 M
9. Hanna $5.3 M $31.7 M
10. Source Code $5.1 M $44.7 M




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