Weekend Box-Office: February 12-14, 2010

WEEKEND BOX-OFFICE

Romance
beats fantasy & horror!!

Looks like there was a little something out there
for everyone this past weekend as the "lovers" in the
audience (read: chicks) decided to check out the "meh"-looking
VALENTINE’S DAY, making it the #1 movie of the weekend, with close
to $53M in receipts. Fans of HARRY POTTER and fantasy flicks
checked out PERCY JACKSON AND THE JACKSON FIVE, giving it the
second spot with $31M, although don’t mention that to horror fans
who were out in droves to see WOLFMAN, which also made close to
$31M in its first 3 days of release (we’ll have to see which film
ended up with more on Monday when the "actual figures"
are released — the numbers below are estimates for now).

AVATAR also continued to kick ash at the
box-office, losing only 4% of its audience from last weekend (made
another $22M this weekend), but ending up in 4th place after nine
weeks in the top 2. The film has already set the record for the
highest-grossing movie of all-time (both domestic and worldwide)
and only continues to add dollars to that total at this point. The
film has made over $2.35 BILLION around the world so far.

Last week’s #1 movie, DEAR JOHN, lost a surprising
50% of its audience from last weekend, despite this being the
weekend for love and all that shit. That’s a greater drop than
Travolta’s FROM PARIS WITH LOVE, which only lost 40% of its
dollars from last weekend. Mel Gibson’s EDGE OF DARKNESS doesn’t
appear to be a ‘money-maker’ at this point, as the film has
grossed only $36M, despite a budget of around $80M. The only Oscar
contender to stick around the top 10 (other than AVATAR, of
course) is CRAZY HEART, which seems to be picking up more buzz, as
it extends its distribution across the country.

The 3 films that were booted from the top 10 this
week include LEGION ($38M), THE BOOK OF ELI ($87M) and SHERLOCK
HOLMES ($204M) after close to 2 months in the top 10. 

Next week sees the release of only one big movie,
but it’s a doozy! Martin Scorsese’s long-awaited SHUTTER
ISLAND starring Leo The Cap is finally being released next
weekend, along with a limited release of Roman Polanski’s THE
GHOST WRITER (also known as THE GHOST in Europe). The big
question this week is related to the 3 big releases of this past
weekend: which one of the top 3 movies do you think will end up
with the most $$$ when their theatrical run is complete? VOTE
HERE!!!

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BOX-OFFICE ARCHIVES  HERE