Weekend Box-Office: March 4-6, 2011

Johnny Depp reigns supreme...

Despite the fact that this year's box-office has been down considerably compared to last year (there has only been one weekend this year that topped the same time-period from last year), Johnny Depp was out chewing a ton of bubble-gum this weekend while kicking ass, as RANGO easily topped all other films with $38M in the first three days of release. Matt Damon and Emily Blunt didn't fare too badly either with THE ADJUSTMENT BUREAU, the sci-fi romance which opened with a respectable $21M in 2nd place, while the very cute Vanessa Hudgens and her starring role in the latest Beauty and the Beast re-imagining, entitled BEASTLY, opened with a decent $10M in third place.

But where did TAKE ME HOME TONIGHT open, you may be asking? The teen comedy starring Topher Grace ('member that dude from "That '70s Show" whose career never went anywhere afterwards?) and Anna Faris (I didn't even realize she was in the film until this afternoon) opened in 11th place in the first weekend of its release, with only $3.5M, despite opening in over 2,000 theaters. This, my friends...is what they call a "bomb". And speaking of bombs, let's all rejoice as BIG MOMMA'S HOUSE: LIKE FATHER, LIKE SON, dropped from 7th to 12th place in only its 3rd week of release, hopefully signifying the end of that memorable comedic era in film (go hang out with those FOCKERS and the fat suits from previous Eddie Murphy films!).

Last week's #1 movie, HALL PASS, managed to hang on to a good percentage of its audience from last weekend, losing only 33% of its take from last week, but dropping to 4th place because of the new releases. GNOMEO & JULIET also dropped from 2nd to 5th place because of the new "animated" film on the block, RANGO, which BTW, was Industrial Light & Magic's (ILM) first animated feature release -- the studio founded by one George Lucas back in 1975. Cha-ching.

As for last weekend's big Oscar winner, THE KING'S SPEECH, it managed to hang around the top 10 despite being released 15 weeks ago, but dropped from 7th to 8th place, and didn't seem to have any specific upswing because of the victories last Sunday night (at $124M total gross, methinks most everyone who wanted to see this film, has seen it at this point). The 4 films to get booted from the top 10 this week include the aforementioned BIG MOMMAS 3 ($33M), DRIVE ANGRY ($9M) in only its 2nd week of release (yipes!) and TRUE GRIT, which finally dropped out of the top 10 after 11 weeks of release and $168M smackers. Congrats to the Coen bros for their biggest box-office hit ever! (2nd best is NO COUNTRY FOR OLD MEN with $74M).

Next week sees the release of 3 more new releases, each of which has a shot at the #1 spot, including MARS NEEDS MOMS, the latest animated family film to hit theaters, RED RIDING HOOD, the latest from TWILIGHT director Catherine Hardwicke featuring Amanda Seyfried as the lead "girl in distress" and the great Gary Oldman in a classic "bad guy" role. Finally, the film that we've been curious about since last year's Comic Con, BATTLE: LOS ANGELES, starring Michelle Rodriguez, Aaron Eckhart and....yup, aliens! Will the latter film turn into another SKYLINE or something closer to DISTRICT 9? Only time will tell. This week's poll asks you what film you believe will hold the #1 spot next weekend? VOTE HERE!!!

1. Rango $38 M
2. The Adjustment Bureau $20.9 M
3. Beastly $10.1 M
4. Hall Pass $9 M $27 M
5. Gnomeo & Juliet $6.9 M $83.7 M
6. Unknown $6.6 M $53.1 M
7. The King's Speech $6.5 M $123.8 M
8. Just Go With It $6.5 M $88.2 M
9. I Am Number Four $5.7 M $46.4 M
10. Justin Bieber: Never Say Never $4.3 M $68.9 M




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