Weekend Box-Office: May 13-15, 2011

Thor
smash…again!!!!!

Despite the awesome reviews for
BRIDESMAIDS across the board, the film just couldn’t beat the
power of THOR which maintained the #1 position on the box-office
charts, two weeks in a row. The Judd Apatow-produced comedy didn’t
fare too badly though, as it finished in 2nd place with a very
respectable $25M, which exceeded expectations (the film only cost
$32M to make). THOR, on the other hand, lost about 48% of its
audience from last weekend, which is also a pretty respectable
figure for a “genre film” which tend to lose 60% in
their second weeks of release.

THOR has earned $119M during
its first 10 days of release, which is an awesome figure, of
course, but far behind the $211M that IRON MAN 2 has garnered
after its first 10 days of release last year. THOR has made a ton
of money overseas as well though, so I don’t think anybody at
Marvel is panicking much at this point (the film cost $150M to
produce). It’ll be interesting to see how far it drops next
weekend though, when the latest PIRATES OF THE CARIBBEAN film is
released and aims at the same audience.

The other new film release of
the weekend, PRIEST, also didn’t fare too poorly with a 4th place
finish and about $15M in grosses. Once more, the 3D theaters
didn’t gain as much money as the 2D theaters for the film, so
it’ll be interesting to see how 3D trend continues to do over the
summer. It’s to note that last year’s LEGION was directed by the
same guy as PRIEST — and also starred Paul Bettany — opened with
$18M and ended up with around $40M, which PRIEST would be lucky to
attain, in my opinion.

FAST FIVE is now officially the
#1
top grossing movie of 2011, with $169M in domestic receipts
alone, which is about $45M more than the film in 2nd place
overall, RIO with $125M (it’s to note that RIO only lost 6% of its
audience from last weekend, so it’s got
leeeeeeegs!). The rest of the overall top 5 are rounded out by
RANGO in 3rd place with $120M, THOR in 4th place with $119M and
HOP in 5th place with $107M.

Not too surprisingly, the two
films to get booted from the top 10 this week were HOOKWINKED TOO
($8M) and PROM ($9M). Neither film seemed to connect with any
audience.

Next weekend sees the release
of only one movie entitled PIRATES
OF THE CARIBBEAN: ON STRANGER TIDES, which is obviously
one of the biggest money-making summer franchises from the past
decade, so it’ll be interesting to see how it does after a 4-year
absence and the loss of stars Orlando Bloom and Keira Knightley (uuuuuuh,
what ever happened to those two, anyway?). The first PIRATES
opened with $47M and ended up with $305M, the second PIRATES
opened with $136M (4th
biggest opening of all-time, incidentally) and ended up with
$423M and the third PIRATES opened with $115M and ended up with
$309M. Sooooo, how much $$$ do you think PIRATES 4 will open with
next weekend? VOTE
HERE!!!