Weekend Box-Office: May 20-22, 2010

Pirates 4 smashes worldwide record!

Despite breaking the record for the biggest foreign opening of all-time, the 4th installment in the PIRATES OF THE CARIBBEAN franchise actually opened with a somewhat "disappointing" figure in North America (despite the biggest domestic opening of the year), as it made only $90M in its first weekend in theaters.

I know it sounds weird to say that a film that grosses $90M in three days is "disappointing", but when you consider that many pundits were predicting an easy $100M opening for the film and that it apparently cost $250M to produce (closer to $420M when combining production and global marketing expenses, apparently) and that its previous two installments opened with $135M and $115M respectively...you can see how a $90M domestic opening can be considered a little bit of a letdown, especially with films like HANGOVER 2 and KUNG FU PANDA 2 attacking theaters next weekend.

That said, as mentioned above, the film did manage to become the highest grossing foreign opening of all-time, as it apparently made $256M around the world in its first three days of release alone, which beat the previous record set by HARRY POTTER AND THE HALF-BLOOD PRINCE, which hade made $236M around the world in 2009. When you combine the $256M to its domestic take of $90M, the film combined for a grand total of $346M, which was the 3rd biggest worldwide opening of all-time, behind the aforementioned POTTER flick and SPIDER-MAN 3.

The big story of the weekend was BRIDESMAIDS though, as last week's #2 film remained in the #2 spot this weekend, losing only 19% of its audience from last weekend, which is an astonishing low drop. To that end, the film has already made $60M in the first 10 days of release, which is pretty sweet considering that it only cost $35M to produce. You have to love the efficiency of all Apatow-produced comedies, eh? It's to note that two other R-rated comedies had similar trajectories when initially released, as the original HANGOVER had dropped 27% in its second weekend, while THE WEDDING CRASHERS has dropped 24%. Both films went on to gross well over $200M respectively.

THOR finally dropped out of the #1 spot after two weeks as the head honcho, and is now closing in on the $150M mark after three weeks of release. FAST FIVE also continued to suck in the dollars, while inching closer and closer to the $190M mark domestically. The two films are #1 and #2 on the 2011 top-grossing movies list (followed by three animated films in RIO, RANGO and HOP). The one film to get knocked out of the top 10 this weekend was SOUL SURFER, a surprising hit which ended up making $40M, despite a small $18M budget.

Next week sees two massive new film releases joining PIRATES 4 for your hard-earned dollars, the first of which is the sequel to the $215M-grossing KUNG FU PANDA, while the other film is the sequel to the $277M-grossing THE HANGOVER. It'll be interesting to see if either sequel, KUNG FU PANDA 2 or THE HANGOVER PART II, can overtake PIRATES 4 in the #1 spot. In fact, which film do you think will be the #1 movie next weekend? VOTE HERE!!!

1. Pirates of the Caribbean: On Stranger Tides $90.1 M
2. Bridesmaids $21.1 M $59.5 M
3. Thor $15.5 M $145.4 M
4. Fast Five $10.6 M $186.2 M
5. Rio $4.7 M $131.6 M
6. Priest $4.6 M $23.7 M
7. Jumping the Broom $3.7 M $31.3 M
8. Something Borrowed $3.4 M $31.4 M
9. Water for Elephants $2.2 M $52.4 M
10. Madea's Big Happy Family $1 M $51.8 M


Source: Yahoo Movies



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