Netflix announced today that they intend to raise their fees for subscribers who want movies on hi-def Blu-Ray discs. Because the Blu DVDs themselves are more expensive, the company will be slapping a premium on accounts that rent Blu-ray movies, with the justification that “consumers are used to paying more for high-definition.” No details were given regarding the amount of the increase or its intended implementation date.
A piece of advice to Netflix: if you plan on charging more for the privilege, you’d better exponentially increase your stock of Blu-Ray DVDs so I’m not still waiting well over a month to get the new releases in my queue.
The company already dumped the HD-DVD format along with everyone else in the known universe, and is still planning a set-top on-demand box to be launched some time next year.