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Paramount Pictures reach their 100th anniversary and get a new logo

Dec. 14, 2011by: Niki Stephens

Paramount Pictures are celebrating their 100th Anniversary. So how do they treat themselves? With a new re-vamped logo.

All studio logos get a little nip and tuck over the years and Paramount is no stranger to that concept. The new logo gives us more of the serene mountain setting. Let's just play some Enya and kick back.

The press release from the studio is below:

"Paramount Pictures today unveiled a new company logo that commemorates the studio’s 100th Anniversary in show business. The new logo can be seen on the new Tom Cruise starrer, MISSION: IMPOSSIBLE – GHOST PROTOCOL. The movie will open in IMAX and on other premium large format screens on Friday, December 16th and in theatres everywhere on December 21st."

"The studio’s first logo, a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was created in 1916. The 100th Anniversary logo was created by Devastudios, Inc."

"Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wording about the 100th anniversary will be removed from the logo, with the rest of the design remaining in use."

Source: Paramount

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+0
6:22AM on 12/17/2011
I like it. Also the "Source" url is borked.
I like it. Also the "Source" url is borked.
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5:31PM on 12/15/2011
Classy. I love studio/production house logos. My father thinks someone should put all of them together in some sort of video or festival of logos.
Classy. I love studio/production house logos. My father thinks someone should put all of them together in some sort of video or festival of logos.
Your Reply:



11:06AM on 12/15/2011
Man I'm going to buy so many blu-rays just for that logo /sarcasm
Man I'm going to buy so many blu-rays just for that logo /sarcasm
Your Reply:



9:52AM on 12/15/2011
The new logo will look great on Blu ray. Just imagine the color and the contrast. Awesome.
The new logo will look great on Blu ray. Just imagine the color and the contrast. Awesome.
Your Reply:



8:46AM on 12/15/2011

That

is fucking excellent.
is fucking excellent.
Your Reply:



+8
8:30AM on 12/15/2011
Very grand! Love it. Big improvement over the straight-on view
Very grand! Love it. Big improvement over the straight-on view
Your Reply:



4:31AM on 12/15/2011
I liked the flying stars mirror effect they recently have/had. I liked in flicks like Star Trek how it flowed with the music.
The new one is nice don't get me wrong but it's a big change. Then again if a company has lasted a century that's huge.
I liked the flying stars mirror effect they recently have/had. I liked in flicks like Star Trek how it flowed with the music.
The new one is nice don't get me wrong but it's a big change. Then again if a company has lasted a century that's huge.
Your Reply:



1:53AM on 12/15/2011

Wow...

It's so...much like the old one, but so subtly different you'd have to see t side by side the old one to notice. And, it has a "100" in it. Bold. Daring. I...am indifferent to it.
It's so...much like the old one, but so subtly different you'd have to see t side by side the old one to notice. And, it has a "100" in it. Bold. Daring. I...am indifferent to it.
Your Reply:



+11
12:58AM on 12/15/2011

I like it

I really like the zoomed-out view. Really symbolizes how much Paramount has expanded their scope over the last 100 years.

Damn. 100 years?
I really like the zoomed-out view. Really symbolizes how much Paramount has expanded their scope over the last 100 years.

Damn. 100 years?
Your Reply:



12:31AM on 12/15/2011
when we were kids, watching some VHS, my brothers and i would try to count the stars as they zoomed around the peak. yep still 22
when we were kids, watching some VHS, my brothers and i would try to count the stars as they zoomed around the peak. yep still 22
Your Reply:



-1
12:12AM on 12/15/2011
Not purple enough.
Not purple enough.
Your Reply:



11:25PM on 12/14/2011

classy

Nice simple clean tweak.
Nice simple clean tweak.
Your Reply:



11:17PM on 12/14/2011

cool

I guess
I guess
Your Reply:



+4
11:08PM on 12/14/2011

Nicely done

Yeesh.
Seeing this in IMAX is going to create another Dark Knight moment where you think you're going to plummet at any moment.

It's a nice change. Appropriately done.
Yeesh.
Seeing this in IMAX is going to create another Dark Knight moment where you think you're going to plummet at any moment.

It's a nice change. Appropriately done.
Your Reply:



10:53PM on 12/14/2011

Cool

I like the new logo but the wider expanse and the lower sun placement makes it appear somber to me; like the sun is setting on Paramount instead of continuing to shine. Still like it though.
I like the new logo but the wider expanse and the lower sun placement makes it appear somber to me; like the sun is setting on Paramount instead of continuing to shine. Still like it though.
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11:09PM on 12/14/2011
It looks more like Dawn to me, like its coming up over the clouds shining the light down
It looks more like Dawn to me, like its coming up over the clouds shining the light down
1:05AM on 12/15/2011
i thought it looked like dawn as well.
i thought it looked like dawn as well.