To me, Tim Burton’s ALICE IN WONDERLAND looks scarier than SAW and PARANORMAL ACTIVITY combined. It’s the first time in a while that I’ve been genuinely excited for a Burton film, mostly because the guy seems like he’s been on autopilot for the last few pictures. Perhaps the 3D has opened up his imagination, or maybe the bizarre material struck a particular cord with the director. At any rate, I’m pumped for it.
If you are too, Disney has issued a press release that should get you further excited, informing us that “a week-long, cross-network extravaganza” will commence on JANUARY 31 on ABC and ESPN, leading up to a big spot during the Super Bowl on FEBRUARY 7th.
Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with “ALICE IN WONDERLAND.” The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.
Here’s where you can catch these exclusive looks at ALICE:
ABC: “Desperate Housewives,” Jan. 31, 9/8c; “The Bachelor,” Feb. 1, 8/7c
ESPN: 2010 NFL Pro Bowl, Jan. 31, 7:20ET; NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
ABC FAMILY: “Greek,” Feb. 1, 10/9c; “The Parent Trap,” Feb. 6, 8/7c
It was nice of them to give us the times, that way we don’t have to f*cking sit through “The Bachelor”. Better yet, just let your TIVO or DVR do the work for you.
ALICE IN WONDERLAND hits theaters on MARCH 5th.
Alice herself, Mia Wasikowska