I guess the obvious question is, Is this really necessary? Well, no. Of course not. It’s all just part of the AVATAR hype machine. But I guess the better question is whether all this hype is helping or hurting the movie itself. We all saw what happened when the trailer debuted on the web. While I wouldn’t say the response was overwhelmingly negative, it certainly wasn’t overwhelmingly positive either. Hell on our site the WOLFMAN trailer got a better rating from readers. If AVATAR hype keeps up at this level (and presumably even ramps up) over the next few months, will it start turning you off to the movie? Are you getting sick of the hype already or can you deal with it as part of the process?