While some viral campaigns ramping up now are so vague they’re more likely to lull you into indifference than make you excited about the project they’re promoting, some are getting right to the point and creeping you the f*ck out. Take for example this video, which is in conjunction with THE RUINS.
I won’t say what happens, but pay attention to the “Chat room” going on next to the video – it which adds to the “authenticity.” Apparently this guy Justin is a real internet personality, also aiding the ruse.
For more RUINS vids, check out our Video Section which has just tossed up 4 new clips.
And of course, THE RUINS, starring Shawn Ashmore, Jena Malone (below), Laura Ramsey, and Jonathon Tucker. comes out April 4.