We saw the domestic teaser poster for Shawn Levy’s REAL STEEL last week; it was the very definition of a tease, giving us little to go on. Now the international teaser has arrived, and unsurprisingly, it’s better, as most international posters are. Plus, folks who aren’t familiar with the movie’s robot-boxing storyline shouldn’t have trouble catching what this poster is pitching.
This is also the second eye-roller of a tagline offered up by the movie’s ad campaign: the first was “Champions aren’t born. They’re made.” Now it’s “Courage is stronger than steel.” I’m sure more are coming.
A gritty, white-knuckle, action ride set in the near-future where the sport of boxing has gone high-tech, “Real Steel” stars Hugh Jackman as Charlie Kenton, a washed-up fighter who lost his chance at a title when 2000-pound, 8-foot-tall steel robots took over the ring. Now nothing but a small-time promoter, Charlie earns just enough money piecing together low-end bots from scrap metal to get from one underground boxing venue to the next. When Charlie hits rock bottom, he reluctantly teams up with his estranged son Max (Dakota Goyo) to build and train a championship contender. As the stakes in the brutal, no-holds-barred arena are raised, Charlie and Max, against all odds, get one last shot at a comeback.
REAL STEEL opens on OCTOBER 7th in the U.S. and the U.K.
REAL STEEL’s Evangeline Lilly