Also joining the production is Anna Kendrick, hot off her supporting role in UP IN THE AIR that may very well land her an Oscar nomination. In the film, McAvoy will play a man in his mid-20s who learns he has cancer. Kendrick will play a young psychiatrist assigned to his case despite her lack of real world experience. Rogen’s character is unclear but it’s said to be more of a supporting role. Levine hops on the film after original director, Nicole Holofcener (LOVELY AND AMAZING) left due to scheduling conflicts. Filming is scheduled to begin this February in Vancouver.