We're still three weeks away from the release of GHOSTBUSTERS, but the first tracking numbers are in, and THR is reporting that the Paul Feig-directed reboot is looking at a domestic opening weekend in the range of $40 to $50 million. Just for comparison's sake, that would be higher than the first weekends of Feig's SPY, THE HEAT and BRIDESMAIDS, which all opened between $26 and $39 million (and went on to gross between $110 and $169 million domestically), however those films didn't come with an estimated budget of $154 million.
Unsurprisingly, GHOSTBUSTERS is tracking best with females over the age of 25, but the movie hasn't started its final marketing push yet, and Sony still has a few weeks to try to convince the "haters" to give it a shot.
Speaking of which, Sony chief Tom Rothman recently said the controversy surrounding the reboot is "the greatest thing that ever happened," before adding, "Are you kidding me? We’re in the national debate, thank you. Can we please get some more haters to say stupid things?" As the saying goes, there's no such thing as bad publicity, but it's still going to be interesting to see if the backlash will have any impact on the film's performance at the box office.
GHOSTBUSTERS will be in theaters on July 15, 2016.
The comment section exists to allow readers to discuss the article constructively and respectfully, focused on the topic at hand.
What’s Not Allowed