If you’ve ever wanted to combine your love of beer with your love of Friday the 13th, this Halloween season might have you covered. Pabst Blue Ribbon and Horror Inc.’s Jason Universe have announced a new collaboration that turns the classic PBR 12-pack into a wearable Jason Voorhees mask.
The limited-edition collaboration will also include Jason-themed apparel, glassware, bobbleheads, tap handles, tackers, and koozies, with a series of events and promotions taking place across the country from September through Friday, November 13. The partnership arrives at an appropriate time for Jason Voorhees fans, with Halloween approaching and Peacock and A24’s highly anticipated Crystal Lake series set to premiere this fall.
The centerpiece of the collaboration is perhaps its most ridiculous (and potentially most useful) item: a Pabst Blue Ribbon 12-pack that can be turned into a wearable Jason Voorhees mask.
“Jason’s hockey mask is instantly recognizable, so making it wearable right off the pack was a no-brainer for us,” said Robbie Barsamian, Executive Vice President of Horror, Inc. “Teaming up with PBR gives fans a cool, hands-on way to rep Jason just as momentum builds for Halloween.”
PBR’s Zac Nadile added:
“Pabst and Jason are two American icons that have each played their own part in Halloween fun for generations, so bringing them together just made sense. We turned a 12-pack into a Jason mask and, in the process, solved that all-too-familiar problem of figuring out a last-minute Halloween costume. Cut out the mask, or just wear the whole box on your head…either way, you’ll likely still have one of the best costumes of the night.”
Pabst Brand Director Hannah Barnett added:
“I look forward to bars and Halloween parties alike filled with Pabst Jason masks this October. We kindly ask that people consider cutting out an additional hole for drinking PBRs.”
The collaboration doesn’t stop with the unusual packaging. Fans will also be able to find limited-edition Jason x PBR merchandise, including apparel, glassware, bobbleheads, tap handles, tackers, and koozies.
The PBR x Jason Universe promotion will run from September through November 13, with activations planned around several major events and dates.
The collaboration is part of a larger push surrounding Jason Voorhees and the Friday the 13th franchise as the Jason Universe continues expanding.
The timing of the PBR collaboration is particularly appropriate with Crystal Lake arriving on Peacock this October. The A24 series serves as a prequel to the original Friday the 13th, focusing on Pamela Voorhees before the events of the 1980 slasher. Linda Cardellini stars as Pamela, while Callum Vinson plays young Jason Voorhees. All eight episodes of Crystal Lake are scheduled to premiere on Peacock on October 15, 2026.
With Crystal Lake arriving just before Halloween, Jason Voorhees merchandise showing up everywhere from retail displays to Halloween parties, multiple amusement parks hosting Jason-themed Halloween attractions, and now a PBR 12-pack that doubles as a hockey mask, it’s shaping up to be a very Jason-heavy fall.
Would you wear a Jason Voorhees mask made from a PBR 12-pack? Let us know in the comments.