J.J. Abrams loves his mysterious viral marketing. The producer-director-writer has always been one to utilize the internet to help make people geek out about his projects; whether it was all the “Slusho”-related stuff leading up to CLOVERFIELD or all the various “Lost” tie-ins (none of which really mattered), Abrams likes to tease us about his secret projects.
We all know he’s got a film called SUPER 8 coming out next summer; what we don’t know is what it’s about. Like, really about. We’ve heard that it’s about kids finding the existence of an alien lifeform on one of their 8mm films, but who knows for sure. Some people thought CLOVERFIELD was a THUNDERCATS movie at first, for f*cks sake. In any event, the viral marketing for SUPER 8 is already in full swing, involving something called The Rocket Poppeteers. Apparently, if you spent enough time at the site decoding this or that, you got sent a special bulletin, which you can peek at below (click on it to see a bigger version).
What does it all mean? Honestly, I’m not sure I care. Obviously, there’s some hokum involving a 50s-era spaceman, probably in the vein of “Captain Video”, but will it really have anything to do with the movie itself? Remains to be seen.
Just give me a movie that’s actually good, and all this will be irrelevant.
