One thing about modern marketing that I'm really not into is the whole "trailer for a trailer" thing, but marketing departments sure seem to like doing it.
The latest example is the trailer announcement trailer for director Paul Feig's reboot of GHOSTBUSTERS, which can be seen below. It does feature fleeting seconds of imagery from the film that promise some large scale action in the streets of New York, intercut with words from a familiar question. This was put together to let us know that a full trailer will be coming on March 3rd.
That familiar question also appears on a new poster, along with a familiar logo.
Feig's version of GHOSTBUSTERS stars Kristen Wiig, Melissa McCarthy, Kate McKinnon, and Leslie Jones as the titular team, with the supporting cast rounded out with Neil Casey, Andy Garcia, Michael K. Williams, Matt Walsh, Pat Kiernan, Cecily Strong, and Charles Dance. Original GHOSTBUSTERS stars Bill Murray, Dan Aykroyd, Ernie Hudson, Sigourney Weaver, and Annie Potts appear in cameos, as does Ozzy Osbourne.
A character in GHOSTBUSTERS II predicted that the world would end on Valentine's Day 2016. That end date has come and gone, and now that we've successfully cleared that hurdle we can look forward to the release of this new GHOSTBUSTERS on July 15th.