Weekend Box Office Report: March 21-23, 2014

JoBloJoBlo
Last Updated on August 2, 2021

Divergent leaps to the top!

The latest young-adult adaptation showed no fear at the box office this weekend as DIVERGENT opened with $56 million!

While it's not quite THE HUNGER GAMES or TWILIGHT opening numbers, Lionsgate must be breathing a small sigh of relief after a string of recent failed Hollywood attempts at creating movie franchises out of young-adult adaptations (VAMPIRE ACADEMY, BEAUTIFUL CREATURES, THE HOST, THE MORTAL INSTRUMENTS, I AM NUMBER FOUR, ENDER'S GAME). The studio had release dates on the schedule for the DIVERGENT sequels before the first movie hit screens.

The $85 million movie from director Neil Burger (LIMITLESS) was a hit with paying crowds, who gave it a solid 'A' CinemaScore — although the majority of opening weekend moviegoers were undoubtedly the source material's hardcore audience (we'll see if DIVERGENT pulls similar repeat-viewing business as the TWILIGHT or HUNGER GAMES series). Critics only found mediocrity in the personality-driven futuristic society, with an average of 40% on Rotten Tomatoes for the movie.

Opening in a distant second place was MUPPETS MOST WANTED with $16.5 million. The newest family flick featuring Kermit and company (including the Anti-Kermit) had some heavy competition above and below, and made a little more than half of what THE MUPPETS started with in November 2011 ($29.2 million, going on to $165 million worldwide). Critics and crowds both enjoyed their big-screen reunion with the famous fabric friends ('B+' CinemaScore and 77% on Rotten Tomatoes).

Last weekend's surging winner MR. PEABODY & SHERMAN dropped to third place with $11.7 million, nudging 300: RISE OF AN EMPIRE to fourth with $8.6 million as it encroaches upon $100 million domestic and $300 million globally.

A surprise showing in fifth was the new evangelical indie GOD'S NOT DEAD with $8.5 million. The religious melodrama was released onto 780 screens and apparently targeted "Duck Dynasty" audiences for maximum impact (the series' stars cameo in the movie) to end up with a higher per-screen average than the three movies above it on the chart. (Not really sure why God's status is cause for concern in a nation that's something like 75% Christian — especially after SON OF GOD just walked out of theaters with $55.6 million — but I suppose that's a whole other discussion. For now, let's just applaud B-movie and cheese-TV regular Kevin Sorbo for having a major release in the Top 10!)

On the bottom half of the chart, the vehicular videogame movie NEED FOR SPEED was burning oil in sixth with $7.7 million, a deceleration of 56% from its opening. Wes Anderson's acclaimed THE GRAND BUDAPEST HOTEL checked into 300 screens this week and went to the seventh floor with $6.7 million and (once again) the highest per-screen average on the list by a wide margin.

Liam Neeson's NON-STOP circled eighth place with $6.3 million as THE LEGO MOVIE builds to nearly $400 million worldwide and TYLER PERRY'S THE SINGLE MOMS CLUB barely hangs onto the bottom. Slipping off the chart were SON OF GOD and VERONICA MARS, while after a nearly inconceivable four-and-a-half months on the list, Disney's FROZEN finally fell out of the Top 10 — on the same week it was released to home video and became the thirteenth of all-time biggest worldwide moneymakers.

Next weekend keeps the biblical themes going with filmmaker Darren Aronofsky's big-budget ark apocalypse NOAH, and Arnold Schwarzenegger is back in action with SABOTAGE. Speaking of ass-kicking, THE RAID 2 also hits screens, while Jason Bateman's R-rated comedy BAD WORDS expands nationwide.

What is your favorite Arnold Schwarzenegger performance? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1 Divergent $56 M NEW
2 Muppets Most Wanted $16.5 M NEW
3 Mr. Peabody and Sherman $11.7 M $81 M
4 300: Rise of an Empire $8.6 M $93.7 M
5 God's Not Dead $8.5 M NEW
6 The Grand Budapest Hotel $6.7 M $12.9 M
7 Need for Speed $7.7 M $30.4 M
8 Non-Stop $6.3 M $78.6 M
9 The Lego Movie $4.1 M $243.3 M
10 Tyler Perry's The Single Moms Club $3.1 M $12.9 M
Source: Box Office Mojo

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Favorite Movies: Aliens, Jaws, Inglourious Basterds, the Mad Max movies except the kid read more parts of Thunderdome, Raiders of the Lost Ark, Starship Troopers, the Three Flavours Cornetto trilogy, They Live, Pandorum, The Warriors, Darkman, The Thing, The Untouchables, a good percentage of the Marvel Cinematic Universe, B-movies, Westerns

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