Just in time (pun) for its release today, IN TIME scores a new music video trailer and an in character promo video.
I really like the music video trailers, as long as they are done well and the music works for the video. This one simply titled ‘Mood Piece’ actually works really well, and you know what? It does an absolutely fantastic job of selling the film, after watching it I kind of want to walk to the theatre and buy a ticket.
The in character promo however does not work as well; it is a little silly. But props to them for trying something different and giving this a go. In times (more pun) like today you really need to pack a mean punch to sell your film and get asses in seats. We’ll see Monday whether the marketing worked and if anyone tapped the film.
Welcome to a world where time has become the ultimate currency. You stop aging at 25, but there’s a catch: you’re genetically-engineered to live only one more year, unless you can buy your way out of it. The rich “earn” decades at a time (remaining at age 25), becoming essentially immortal, while the rest beg, borrow or steal enough hours to make it through the day. When a man from the wrong side of the tracks is falsely accused of murder, he is forced to go on the run with a beautiful hostage. Living minute to minute, the duo’s love becomes a powerful tool in their war against the system.
The film features the talents of Justin Timberlake, Amanda Seyfried (below), Olivia Wilde, Johnny Galecki, Matt Bomer, Cillian Murphy, Shyloh Oostwald, Colin McGurk, Will Harris and Vincent Kartheiser.
Updated: We’ve also got an additional 2 TV Spots!
In character Promo
Music Video Trailer ‘Mood Piece’
TV Spot ‘Every Second Counts’
TV Spot ‘Survive’
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