I have a DVR at home and I’m an equal-opportunity fast-forwarder. I just fast-forward through every commercial. But apparently there are some people out there who stop and watch some commercials. TiVo actually tracks this data and crunches it into a report. And what they’ve found recently could mean success (or failure) for certain movies.
In a recent report, TiVo is reporting that approximately 20% of viewers are fast-forwarding through commercials for THE THREE MUSKETEERS. That doesn’t seem so bad though, right? Well in comparison, only about 11% fast-forwarded through PUSS IN BOOTS and only 13% through FOOTLOOSE.
The most fast-forwarded commercial of the month was for DRIVE, which may explain its poor performance and also why morons think the movie looks like FAST AND FURIOUS.
The comment section exists to allow readers to discuss the article constructively and respectfully, focused on the topic at hand.
What’s Not Allowed