Halloween Kills had number one non-live premiere in Peacock’s history, per NBC

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Halloween Kills is close to grossing $100 million globally and it appears that its day-and-date premiere on the Peacock streaming service was a success as well, according to NBCUniversal.

Keeping in mind that NBCUniversal’s Peacock streaming service only launched nationally on July 15, 2020, just over one year ago, an earnings call from Comcast this week reveals that Halloween Kills was the No. 1 non-live event premiere in Peacock’s history. This news was confirmed by CEO Jeff Shell on Thursday, via “The Hollywood Reporter,” and while he didn’t provide hard numbers, because these streaming services are very secretive about these figures, he did say that Peacock “added a few million more subs” since last quarter, which Halloween Kills happened to fall in when it hit the service on October 15.

The news isn’t too surprising considering Halloween Kills is the biggest movie to premiere on the service so far and its only other competition on the platform to debut this way was The Boss Baby: Family Business. Various sources say that film performed well on Peacock which is why they were open to doing this release strategy with Halloween Kills. The service is still growing but a film like this certainly boosts its profile. Also, according to Samba TV, 1.2 million U.S. households watched the film during its opening weekend two weeks ago and that doesn’t even tell the whole picture since Samba TV only measures data from certain Smart TVs.

I have a feeling as Halloween draws closer on Sunday that watching Halloween Kills on Peacock might prove to be a more viable option for those wanting to have a complete Halloween movie marathon to cap off the spooky season. Either way, Halloween Kills only cost $20 million to make it’s going to gross well over $100 million worldwide combined with its revenue from its streaming run. I’d say Universal Pictures and Blumhouse are pleased with the results.

Did YOU check out Halloween Kills on Peacock?

Source: The Hollywood Reporter

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