4DX

Is 4DX worth the upcharge? We checked out the potential successor to 3D

Posted 8 years ago

With the popularity for digital streaming and on demand services for movie watching, movie theaters are trying to find ways to stay relevant and profitable. With the recent news that IMAX would scale back their emphasis on 3D for traditional...

Audiences will experience the first 4DX theater in NY with Batman v Superman

Posted 9 years ago

What the hell is 4DX? Great question! CJ 4DPLEX’s 4DX technology "enhances" the onscreen visuals of films, enabling an immersive experience through special effects that include motion-activated seats, wind, fog, rain, lightning, vibration, snow and scents. It's the D-Box and...

4DX may prove to be the latest profitable theater gimmick

Posted 11 years ago

When James Cameron's AVATAR brought 3D back in a big, bad way, theaters took this as a sign to introduce even more to give audiences a novelty that was "not their grandfather's theater experience." You may have seen more wine...