Tagline, you’re it!

By Ben Barna

Posted 19 years ago

Now here’s a career (option) I’ve never considered: movie tagline writer. I’ve never given thought to who’s behind those sometimes wonderful, sometimes weak stabs at attention grabbing. Movie taglines can be amazing, like ‘Houston, we have a problem” (although that was part of the script) to absolutely atrocious, like the tagline for CATCH & RELEASE: “Life is Messy. Love is Messier.”

An eye-opening article on Porfolio.com profiles one of these dudes that comes up with these little catch phrases while getting paid a hefty sum to do it, real hefty. His name is Jason Byers, and the article tracks his beginnings as an advertising copywriter to sought-after Hollywood tagline writer. ARMAGEDDON’S “It’s time to kick some asteroid.” This is something I can totally see myself doing. Byers, if you’re reading this, how’s this for RUSH HOUR 3: “Chan you dig it?” See?

About the Author

Ben Barna

800 Articles Published

Favorite Movies: Se7en, Fargo, Unbreakable, Who Framed Roger Rabbit?, Forrest Gump, Batman, Terminator read more 2, Requiem for a Dream, Kickboxer, Vertigo, The Departed, Demolition Man, The Matrix, The Maltese Falcon, Saving Private Ryan, There's Something About Mary, Groundhog Day, La Dolce Vita

Likes: Spying on crushes online, melted cheese, gravy, removing plaque, smelling wet read more skin, giving tickles, the cosmos, trying to be a hipster, the ending of Lost Season 3, costanza, blizzarts monday, tokyo wednesday, green room saturday, chess in the park, pre-drinking, wall blasting, thongs, the scene, secret shows, buffets and just generally vibing

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