What’s this? A feel-good story about theater ticket prices? In this economy? I’ll take what we can get! According to social media, Nate Bargatze’s new family comedy, The Breadwinner, is selling tickets at prices more people can afford. The TriStar and Sony film opens on May 29, with discounted admission, similar to when theaters lowered prices for screenings of the 2023 sports comedy 80 for Brady.
Eric Appel directs The Breadwinner, based on an original script by Bargatze and Dan Lagana. The comedy stars Bargatze as salesman Nate Wilcox and Mandy Moore as Katie, the ultimate mom. But when Katie’s household invention lands a once-in-a-lifetime deal on Shark Tank and takes her on a long business trip, Nate has to figure out how to keep the house from (literally) falling apart. He and his kids soon learn that while he may not do it like Mom, he can figure out how to do it his way.
Before announcing the “Nate Rate” pricing structure on Instagram, AMC Theatres had already agreed to honor the comedian’s request for discounted ticket prices for his movie. Cinemark is another theater outlet willing to offer a discount of up to 25 percent. Pricing and availability differ from one theater to the next, so make sure you check your listings.
“Hello, everybody! My movie The Breadwinner is coming out May 29 and I’ve got something very exciting that I wanted to let you know,” Bargatze said in his post. “So the Nate Rate is a special kind of lower ticket price because we want everyone to come out to this movie. This movie is for your grandparents, grandkids, aunts, uncles, friends, sister…anybody. Your dog. Cats I think will love this movie, specifically. Anybody that wants to come out.”
Finally, some theater news that feels refreshing instead of soul-crushing. My wife and I went to the movies on Thursday night to catch an early screening of Mortal Kombat II, and even with our CineClub discount, the “date night” still cost us close to $80 CAD after snacks (and a tiny Squishmallow of an adorable shark with a rainbow-colored belly). I wish more theater outlets would offer discount pricing, especially for movies that aren’t tentpole releases. So many great movies do next to nothing at the box office, and must wait until they’re on streaming services to put up any numbers. If more theaters sold tickets at discounts like those for The Breadwinner, the film industry could be in a better shape.