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Weekend Box-Office

Dec. 27, 2009by: JoBlo


WEEKEND BOX-OFFICE

Audiences loving their Avatar...

James Cameron's AVATAR continued to kick mighty ass at the box-office this past weekend, finishing atop all the other films, despite the release of 5 new movies over the past week. In fact, AVATAR only lost 2% of its audience from last weekend (it made $77M last week, $75M this week) and is now on pace to possibly surpass the $400M mark, if this trend continues (it's made $212M in its first 10 days of release).

Out of all the new releases, Guy Ritchie's updated SHERLOCK HOLMES managed to highest returns, as it opened in 2nd place with a very respectable $65M. The film actually set the record for biggest Christmas Day opening of all-time on Friday, as it scored close to $25M on that one day alone (the previous mark was $14.4M set by MARLEY AND ME just last year).

The sequel to ALVIN AND THE CHIPMUNKS actually opened better than the original film back in 2007 (the original opened with $44M and ended up making an astonishing $217M!), scoring $50M in what actually turned out to be the biggest box-office weekend of all-time! (nice way to end off the year) The previous mark was set in July of 2008, during the weekend in which THE DARK KNIGHT was released, but this weekend, all the films managed $278M in returns, an all-time finish.

In the meantime, the film that everyone and their uncle Bob has been praising for weeks now, UP IN THE AIR, finally opened wide and managed to slip into the top 5 with close to $12M in grosses (which was about the same amount it had made so far in limited release). The other new release of the week, IT'S COMPLICATED, starring "your parents" Meryl Streep and Alec Baldwin, managed a decent showing in 4th place with about $22M. Seems like there was a little something for every age group this past weekend (and next weekend as well, as all the same films will continue to vie for the top spot). 

Despite dropping from 3rd to 6th place this weekend, THE BLIND SIDE actually gained 17% more moviegoers this weekend than last, and is now approaching the $200M mark (it's at $184M now -- the film only cost $29M to make). THE PRINCESS AND THE FROG might be the only film that one may describe as a "disappointment" this past weekend, as it dropped from 2nd to 7th place, but more importantly, lost the greatest amount of its audience from last weekend from all the films in the top 10, which was about 30%. The film has now made about $63M, which is decent, but apparently it cost about $105M to produce, so I'm not sure how that bodes for future Disney 2D animated features.

NINE could also be considered a "disappointment" (maybe even a flop?) as it opened in 8th place with only about $6M, despite costing about $90M to make. The films that dropped out of the top 10 this week include NEW MOON ($281M), A CHRISTMAS CAROL ($136M), BROTHERS ($25M) and OLD DOGS ($46M).

Next weekend sees no new releases, but no worries folks...we've got two polls to tide you over until then. First of all, what's your favorite movie to watch during the holidays (VOTE HERE for that one) and the big question of the week...what was your favorite movie of the year (VOTE HERE for that one)?

1. Avatar $ 75 Million $ 212.3 Million
2. Sherlock Holmes $ 65.4 Million
NEW
3. Alvin and the... $ 50.2 Million $ 77.1 Million
4. It's Complicated $ 22.1 Million
NEW
5. Up in the Air $ 11.8 Million $ 24.5 Million
6. The Blind Side $ 11.7 Million $ 184.4 Million
7. The Princess and... $ 8.7 Million $ 63.4 Million
8. Nine $ 5.5 Million
NEW
9. Did You Hear about... $ 5 Million $ 15.6 Million
10. Invictus $ 4.4 Million $ 23.4 Million

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3:31PM on 12/28/2009
Bummer on Princess and the Frog. I went to see it this weekend and thought it was great. I hope more people go out to see it and support the return of 2D animation. Otherwise, this could be the last of it.
Bummer on Princess and the Frog. I went to see it this weekend and thought it was great. I hope more people go out to see it and support the return of 2D animation. Otherwise, this could be the last of it.
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5:54PM on 12/28/2009
Yeah, I think Disney screwed up there. Poor marketing and a wretched release date. Too bad because it's the best Disney animated movie since "Beauty and the Beast."
Yeah, I think Disney screwed up there. Poor marketing and a wretched release date. Too bad because it's the best Disney animated movie since "Beauty and the Beast."
+6
1:28PM on 12/28/2009
Re. Donnie_Darko

The above numbers are US domestic not the whole world. As of today, worldwide: $615,168,000.
Re. Donnie_Darko

The above numbers are US domestic not the whole world. As of today, worldwide: $615,168,000.
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1:00PM on 12/28/2009
In typical Hollywood circles, a movie is "Successful" when it makes it's money back. Avatar has yet to do so, and is still a good $100million away from that, yet, it's still considered a "success". On the other coin, a $12million horror movie that opens with $18million is considered a "bomb". Hmmm... odd isn't it?

But on a lighter note... Alvin... really? Thanks for taking your kids to this shit parents! #3 on the way! Grrrr
In typical Hollywood circles, a movie is "Successful" when it makes it's money back. Avatar has yet to do so, and is still a good $100million away from that, yet, it's still considered a "success". On the other coin, a $12million horror movie that opens with $18million is considered a "bomb". Hmmm... odd isn't it?

But on a lighter note... Alvin... really? Thanks for taking your kids to this shit parents! #3 on the way! Grrrr
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+4
3:11AM on 12/28/2009
Even if Avatar only made 212M and didn't reach the 400M mark (which I think it will) I'd still consider it a successful investment by the studio. Given that Cameron came up with all this new technology which not only the studio will be able use, but the whole industry.

I saw it a week ago with my family, and my Dad declared it the best movie he's ever seen, even beating out Star Wars when it was released. I initially found this hard to believe, but given that they were both releases with
Even if Avatar only made 212M and didn't reach the 400M mark (which I think it will) I'd still consider it a successful investment by the studio. Given that Cameron came up with all this new technology which not only the studio will be able use, but the whole industry.

I saw it a week ago with my family, and my Dad declared it the best movie he's ever seen, even beating out Star Wars when it was released. I initially found this hard to believe, but given that they were both releases with unprecedented visuals which incredibly raised the bar... I may hold my tongue (granted Star wars obviously had a great story to accompany it while, as many have stated, Avatar is lacking in that department.. it's hard not to make that declaration when walking out from that 3D visual orgasm). Bravo Jim, Bravo.
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-19
2:19AM on 12/28/2009

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8:38AM on 12/28/2009
You can spend all day and night saying a movie looks like crap, but if you haven't actually seen it, no one will listen.

But good for you. Congratulations.
You can spend all day and night saying a movie looks like crap, but if you haven't actually seen it, no one will listen.

But good for you. Congratulations.
12:28PM on 12/28/2009
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3:25PM on 12/28/2009
The box office numbers prove that no one listened. I just think it's funny when people state opinions about movies they a) have never seen and b) have no desire to see. Why try so hard to hate on the movie if you don't care about it? Maybe just give it a chance? You might like it.
The box office numbers prove that no one listened. I just think it's funny when people state opinions about movies they a) have never seen and b) have no desire to see. Why try so hard to hate on the movie if you don't care about it? Maybe just give it a chance? You might like it.
5:39PM on 12/28/2009
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9:43AM on 12/29/2009
I comment negatively sometimes, sure, but I try to limit it to movies I have actually seen. Or if an upcoming movie looks like crap, I'll state my mind and move on. You have a guns-blazing hate campaign against Avatar, and I just don't know why. Here's why it confuses me: when I see previews for a movie that I was excited about, and the previews look awful, I wait until the movie comes out before I get my panties in a bunch so I can read reviews from critics and my fellow movie fans. As your
I comment negatively sometimes, sure, but I try to limit it to movies I have actually seen. Or if an upcoming movie looks like crap, I'll state my mind and move on. You have a guns-blazing hate campaign against Avatar, and I just don't know why. Here's why it confuses me: when I see previews for a movie that I was excited about, and the previews look awful, I wait until the movie comes out before I get my panties in a bunch so I can read reviews from critics and my fellow movie fans. As your fellow movie fan, I'm trying to convince you that Avatar was a great flick. If you don't want my advice, that's okay, but don't comment on every single Avatar news story bragging about how you think it looks stupid and how you'll never see it. You don't have to see it! It's your loss, cause it is a great time, but to each his own.

My wife is a big fan of movies like Sex and the City and New Moon, so I see most chick flicks that come out. While they aren't my cup of tea, I can appreciate that they exist for people that aren't salivating fanboys and move on with my life.

An example: I think that "Percy Jackson and the blah blah" looks like shite, but it's not really meant for me. It's for the kids. I can tell you that if it looks as though I'm proven wrong about Percy Jackson and it has an 83% on the Tomato meter and my fellow Schmoes give it a 95%, I'll definitely check it out. Because I love movies...especially good movies.

If you're a movie fan, trust me, Avatar was meant for you! Unless you hated movies like Star Wars, Lord of the Rings, The Matrix, Iron Man, The Dark Knight, King Kong, Aliens and other kick-ass, epic action/adventure flicks. If you didn't like any of these, you wont like Avatar. If you like any of these movies, or just like having fun at the cinema, I highly recommend Avatar. I don't think you'll be disappointed.
12:12PM on 12/29/2009
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1:46PM on 12/29/2009
Eh, good point. Just because I'm an "Avatard" doesn't mean my opinion is better than yours, nor more deserving of credit. I also get bored, and I would much rather spend my days at work debating movies than actually working! I think at this point we can agree to disagree. I have to admit I almost foamed at the mouth in anger when you said you hated TDK and LOTR! My rabid fanboy inside almost got the best of me.
At any rate, you provided very sound arguments. I, too, hated Avatar's marketing
Eh, good point. Just because I'm an "Avatard" doesn't mean my opinion is better than yours, nor more deserving of credit. I also get bored, and I would much rather spend my days at work debating movies than actually working! I think at this point we can agree to disagree. I have to admit I almost foamed at the mouth in anger when you said you hated TDK and LOTR! My rabid fanboy inside almost got the best of me.
At any rate, you provided very sound arguments. I, too, hated Avatar's marketing campaign, and I'm definitely not the biggest fan of 3D, so I see your points. Thanks for the debate. I won't get as mad next time you hate on my precious Avatar! Dig your blog, btw.
3:05PM on 12/29/2009
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1:10AM on 12/28/2009

GODDAMN THAT WAS CLOSE

Nine almost came in at nine. Goddamn that would have been cool.
Nine almost came in at nine. Goddamn that would have been cool.
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11:30PM on 12/27/2009

Real RocknRolla

Looking forward to seeing Sherlock Holmes, I like Richie, RDJ, Strong and I'm digging its reviews. Given its good first week so has everyone else. Maybe I'll see it next week. Could this movie's success bring The Real Rockrolla?

Also the only way to see Avatar is in 3D, best experience in a theater I've ever had.
Looking forward to seeing Sherlock Holmes, I like Richie, RDJ, Strong and I'm digging its reviews. Given its good first week so has everyone else. Maybe I'll see it next week. Could this movie's success bring The Real Rockrolla?

Also the only way to see Avatar is in 3D, best experience in a theater I've ever had.
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-12
11:09PM on 12/27/2009

Avatar

Content of the movie is pure Hollywood propaganda: (SPOILER)Primitives good, corporations bad, Earth is killed, Mother Nature, etc. So banal - shame on you, Cameron!
Content of the movie is pure Hollywood propaganda: (SPOILER)Primitives good, corporations bad, Earth is killed, Mother Nature, etc. So banal - shame on you, Cameron!
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12:35PM on 12/28/2009
Don't people ever just enjoy the movie anymore? People always just look for political commentary in it so they can bitch and moan.
Don't people ever just enjoy the movie anymore? People always just look for political commentary in it so they can bitch and moan.
10:38PM on 12/27/2009

yay!

i've seen avatar in 2D the first time and in 3D the second. i most definately will be watching it again in IMAX 3D during the week. love me some AVATAR =D
i've seen avatar in 2D the first time and in 3D the second. i most definately will be watching it again in IMAX 3D during the week. love me some AVATAR =D
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10:34PM on 12/27/2009
Way to go Avatar! I love how just a couple of weeks ago, people on this site and others were saying it would only gross $250 million domestic. Ha.
Way to go Avatar! I love how just a couple of weeks ago, people on this site and others were saying it would only gross $250 million domestic. Ha.
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-14
9:33PM on 12/27/2009
Going to see Sherlock Holmes tomorrow when everyone goes back to work.

Personally, I'd like to see how much Avatar made on just regular ticket prices, with the inflated IMAX and 3D ticket prices factored out. My guess is that it would be roughly half to two-thirds of its current revenue.
Going to see Sherlock Holmes tomorrow when everyone goes back to work.

Personally, I'd like to see how much Avatar made on just regular ticket prices, with the inflated IMAX and 3D ticket prices factored out. My guess is that it would be roughly half to two-thirds of its current revenue.
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8:37PM on 12/27/2009
Glad to see that Avatar is holding so strong. It's starting to get my hopes up despite the fact that I thought the trailer looked like crap.
Glad to see that Avatar is holding so strong. It's starting to get my hopes up despite the fact that I thought the trailer looked like crap.
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8:52PM on 12/27/2009
Huh??? You said Avatar looked like crap, but you're glad its holding strong. So how is that starting to get your hopes up?

So even though you thought it looked like crap you still wanted it to do well? I'm confused by what you're saying.
Huh??? You said Avatar looked like crap, but you're glad its holding strong. So how is that starting to get your hopes up?

So even though you thought it looked like crap you still wanted it to do well? I'm confused by what you're saying.
11:44PM on 12/27/2009
I thought the second full trailer was a blast!
I thought the second full trailer was a blast!
7:53PM on 12/27/2009
Haven't seen it, but the way Avatar held on is extremely impressive when you consider that a lot of people are off of work and out of school during the WEEK and could go, and it still makes 75 million on the weekend.
Haven't seen it, but the way Avatar held on is extremely impressive when you consider that a lot of people are off of work and out of school during the WEEK and could go, and it still makes 75 million on the weekend.
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7:35PM on 12/27/2009
Avatar is definitely the most visually stunning movie of the decade...but c'mon people, the story just isn't that great. South Park hit it right on the nose...Avatar is just "Dances with Smurfs."
Avatar is definitely the most visually stunning movie of the decade...but c'mon people, the story just isn't that great. South Park hit it right on the nose...Avatar is just "Dances with Smurfs."
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8:53PM on 12/27/2009
That episode of South Park wasn't that funny. It was just barely OK. Basically it sucked though.
That episode of South Park wasn't that funny. It was just barely OK. Basically it sucked though.
6:38PM on 12/27/2009
Saw Avatar again this week and was blown away a second time. Great movie! Saw Nine and liked it a lot but I'm not sure who it's going to appeal to. It's a tough sell to the general public. And Sherlock Holmes was really cool! If you like RDJ it's definitely recommended:)
Saw Avatar again this week and was blown away a second time. Great movie! Saw Nine and liked it a lot but I'm not sure who it's going to appeal to. It's a tough sell to the general public. And Sherlock Holmes was really cool! If you like RDJ it's definitely recommended:)
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4:27PM on 12/27/2009
Wow "Nine" is a total non starter-even with the brilliant Daniel Day Lewis...I'm not interested in it either actually.
Wow "Nine" is a total non starter-even with the brilliant Daniel Day Lewis...I'm not interested in it either actually.
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4:26PM on 12/27/2009

Want to see Avatar

I went Christmas morning to see Avatar in 3d all day every showing was sold out and I went at 11 am to try and catch it. I was shocked at how much Sherlock Holmes made, I predicted a 15 million weekend total, was I way off.
I went Christmas morning to see Avatar in 3d all day every showing was sold out and I went at 11 am to try and catch it. I was shocked at how much Sherlock Holmes made, I predicted a 15 million weekend total, was I way off.
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4:19PM on 12/27/2009
I'm going to donate another $12 bucks as soon as the new year rolls in. I loved Avatar! Flat characters and all!
I'm going to donate another $12 bucks as soon as the new year rolls in. I loved Avatar! Flat characters and all!
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3:57PM on 12/27/2009

GREAT!!!

I'm SOOO happy see Avatar's success! I've seen it twice and I want to see it again in IMAX3D.

I hope Cameron starts part 2 like ASAP!!! LoL
I'm SOOO happy see Avatar's success! I've seen it twice and I want to see it again in IMAX3D.

I hope Cameron starts part 2 like ASAP!!! LoL
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4:47PM on 12/27/2009
JC made an amazing movie, but not much left story wise for him to tell about Pandora.

I have a feeling he'll pick another moon if he cashes in for a sequel
JC made an amazing movie, but not much left story wise for him to tell about Pandora.

I have a feeling he'll pick another moon if he cashes in for a sequel
6:04PM on 12/27/2009
@RebelliousDrone:
You're out of you fuckin mind if you think there isn't much story left to tell.
Even if it ends up taking place on another world, a sequel is still completely possible- and it will happen and be completely different from Avatar 1, but still true to it.
@RebelliousDrone:
You're out of you fuckin mind if you think there isn't much story left to tell.
Even if it ends up taking place on another world, a sequel is still completely possible- and it will happen and be completely different from Avatar 1, but still true to it.
12:52PM on 12/28/2009
@gameslave

the story of avatar 1 is classic and self contained. I don't want to see it corrupted like the first matrix was.

but hey if he can do what he did with T2 or Aliens I'll be in bliss. I just don't want to sit through

Avatar II: The Corporation Strikes Back
@gameslave

the story of avatar 1 is classic and self contained. I don't want to see it corrupted like the first matrix was.

but hey if he can do what he did with T2 or Aliens I'll be in bliss. I just don't want to sit through

Avatar II: The Corporation Strikes Back
3:49PM on 12/27/2009
I personally hated Avatar, but I have been telling everyone I know to go see it. This is the only time I can ever remember hating a movie but still recommending it to all.
I personally hated Avatar, but I have been telling everyone I know to go see it. This is the only time I can ever remember hating a movie but still recommending it to all.
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6:31AM on 12/30/2009
I think we're both in the minority by not liking Avatar. I didn't like it either, but basically all my friends did.
I think we're both in the minority by not liking Avatar. I didn't like it either, but basically all my friends did.
3:46PM on 12/27/2009
Looks like Avatar, with many overseas countries like China having yet to release the movie in theaters, is well on its way to a billion dollars. Damn, Cameron really pulled it off, wow.
Looks like Avatar, with many overseas countries like China having yet to release the movie in theaters, is well on its way to a billion dollars. Damn, Cameron really pulled it off, wow.
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3:42PM on 12/27/2009
Avatar was sold out @ my 2 local theaters in IMAX3D for every showing this weekend. The movie has phenomenal word of mouth and is becoming the movie event of the decade. Who knows how much it'll make next weekend. This is great news!
Avatar was sold out @ my 2 local theaters in IMAX3D for every showing this weekend. The movie has phenomenal word of mouth and is becoming the movie event of the decade. Who knows how much it'll make next weekend. This is great news!
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