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Weekend Box Office Report: August 30-September 1, 2013

Sep. 1, 2013by: Dave Davis

Audiences go in One Direction!

As the summer withered away and people had various other ways to occupy their time over the long weekend, the boy-band fans ventured out to see their current favorite singing haircuts, putting ONE DIRECTION: THIS IS US at the top of the box office with an opening of $17 million.

The clean-shaven performers grabbed the attention of their target audience (which presumably does not quite align with the JoBlo readership), putting its three-day opening figure somewhere between the Jonas Brothers ($12.5 million) and Justin Bieber ($29.5 million) among 3D concert movies featuring teen-friendly pop creations. (Yes, that was as interesting to write as it was for you to read.)

The slender songboys nudged LEE DANIELS' THE BUTLER from the #1 spot that it's held for two weeks, pushing the Forest Whitaker-fronted film to second with $14.7 million -- although when the extra day's receipts are taken into account tomorrow, it could be THE BUTLER back on top of the long Labor Day weekend.

If the White House drama continues its minor drops (this weekend was down just 10% from last), it seems likely to make its way to $100 million. Even with that success, will it still be fresh in the minds of voters when awards season arrives?

The R-rated drug smuggling comedy WE'RE THE MILLERS is still sparking up the crowds, rolling into third with another $12.6 million as it cruises across the $100 million mark. Disney's PLANES actually soared a bit higher this weekend to fourth place after circling #5 for two weekends.

The biggest (or only) surprise of the weekend was the comedy INSTRUCTIONS NOT INCLUDED premiering in fifth place with $7.5 million. The Mexican import opened on only 347 screens (a fraction of everything else on the chart), yet had a per-screen average more than three times that of the puppy-cute quintet at the top.

ELYSIUM remained in orbit around the middle of the chart, while THE MORTAL INSTRUMENTS: CITY OF BONES is a franchise non-starter (its $31.7 million worldwide total is barely half its budget) and THE WORLD'S END kept the pubs open a little longer.

The new Ethan Hawke vehicular actioner GETAWAY crashed in ninth place with $4.5 million. Fans of pop star Selena Gomez clearly weren't excited about watching her sit in the passenger seat of a speeding muscle car, but at least Hawke can take some comfort from already rocking the summer (and with lower budgets) with THE PURGE and BEFORE MIDNIGHT. GETAWAY (from DUNGEONS & DRAGONS director Courtney Solomon) also wiped out on Rotten Tomatoes with a lethal 2%.

PERCY JACKSON: SEA OF MONSTERS closed out the list as the household horror flick YOU'RE NEXT left after one week, taking Woody Allen's BLUE JASMINE and KICK-ASS 2 off the chart with it. Further down, the new tech thriller CLOSED CIRCUIT, featuring Eric Bana and several other familiar faces, fizzled with $3 million since its Wednesday opening. THE GRANDMASTER expanded to 750 screens for $2.4 million, while director Brian De Palma's sexy remake PASSION (starring Noomi Rapace and Rachel McAdams) got jilted in limited release to just $33,800 on 14 screens.

Next weekend offers a single new wide release, the return of Vin Diesel's intergalactic badass RIDDICK.

What September release are you most interested in seeing? VOTE HERE!

# MOVIE TITLE WKND $ TOTAL $
1. One Direction: This Is Us $17 M
NEW
2. The Butler $14.7 M $74 M
3. We're the Millers $12.6 M $109.5 M
4. Planes $7.7 M $70.8 M
5. Instructions Not Included $7.5 M
NEW
6. Elysium $6.3 M $78.4 M
7. The Mortal Instruments: City of Bones $5.2 M $22.6 M
8. The World's End $4.7 M $16.5 M
9. Getaway $4.5 M
NEW
10. Percy Jackson: Sea of Monsters $4.4 M $54.9 M

ACCESS BOX-OFFICE ARCHIVES HERE

Source: Box Office Mojo

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-1
4:56PM on 09/03/2013
Why is Where the Millers doing so well? It is utter crap, not funny! World's End should be at the top of that, should have coordinated release parties at local Pubs because I definitely wanted a pint after the movie.
Why is Where the Millers doing so well? It is utter crap, not funny! World's End should be at the top of that, should have coordinated release parties at local Pubs because I definitely wanted a pint after the movie.
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+2
9:09PM on 09/02/2013
Teenage girls will eat up any crap... Seriously.. 1D? Bieber? Twilight?

Ughh.. it makes my stomach hurt just to think that I will have to go through that in a few years with my little one
Teenage girls will eat up any crap... Seriously.. 1D? Bieber? Twilight?

Ughh.. it makes my stomach hurt just to think that I will have to go through that in a few years with my little one
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6:57PM on 09/02/2013
Apparently they revised it and Butler had a late Sunday surge to edge past one direction.
Apparently they revised it and Butler had a late Sunday surge to edge past one direction.
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4:55PM on 09/02/2013
The worst top 10 I've seen this year with the creme de la crap on top, Wand Erection. I thought Menudo was really bad then.....
The worst top 10 I've seen this year with the creme de la crap on top, Wand Erection. I thought Menudo was really bad then.....
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12:59AM on 09/02/2013
The World's End loses nearly half of its audience, yet We're the Millers keeps cruising. Thanks America. This is why we can't have nice things.
The World's End loses nearly half of its audience, yet We're the Millers keeps cruising. Thanks America. This is why we can't have nice things.
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2:04AM on 09/02/2013
Isn't it kind of typical for any movie to lose half it's audience on the second weekend? Also, there are still many who are waiting for the movie to arrive in their theatre, and last week the movie had the highest gross-per-theatre, so it is doing very well. It was made for twenty million so it is making its money back and still has to expand to more cinemas. I live in Green Bay, Wisconsin, and was fortunate enough to see the film twice, and I will see it again.
Isn't it kind of typical for any movie to lose half it's audience on the second weekend? Also, there are still many who are waiting for the movie to arrive in their theatre, and last week the movie had the highest gross-per-theatre, so it is doing very well. It was made for twenty million so it is making its money back and still has to expand to more cinemas. I live in Green Bay, Wisconsin, and was fortunate enough to see the film twice, and I will see it again.
+13
12:35AM on 09/02/2013

More like.....

the wrong direction! *bah dum tissshhh*
the wrong direction! *bah dum tissshhh*
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-4
9:33PM on 09/01/2013
You forgot to mention that Morgan Spurlock directed the One Direction doc. I had to see it for interview/review purposes and damn if it was not enjoyable and funny.
You forgot to mention that Morgan Spurlock directed the One Direction doc. I had to see it for interview/review purposes and damn if it was not enjoyable and funny.
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9:51PM on 09/01/2013
Spurlock probably knew that there's lots of people out there who aren't quite fans of the band, to say the least, and tried to make it light and not take it too seriously. Probably a paycheck-cashing job, but I like his stuff. Comic Con Episode IV A Fan's Hope had me almost tearing up; it was so wonderful.
Spurlock probably knew that there's lots of people out there who aren't quite fans of the band, to say the least, and tried to make it light and not take it too seriously. Probably a paycheck-cashing job, but I like his stuff. Comic Con Episode IV A Fan's Hope had me almost tearing up; it was so wonderful.
7:37PM on 09/01/2013
The worlds end guys watch it!!
The worlds end guys watch it!!
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7:03PM on 09/01/2013

Kick-Ass 2 & The World's End are the only 2 movies left I've yet to see

...and our tiny theater here in Ely, Nevada just started showing "Now You See Me".

I've had to drive 170 miles to Elko, NV to see any/all major releases...usually in a "block" schedule: (3 movies per day, 2 days per week, 2 weeks a month). And even they refused to receive "The World's End" on opening weekend. Hope it's a awesome as everyone is saying it is.
...and our tiny theater here in Ely, Nevada just started showing "Now You See Me".

I've had to drive 170 miles to Elko, NV to see any/all major releases...usually in a "block" schedule: (3 movies per day, 2 days per week, 2 weeks a month). And even they refused to receive "The World's End" on opening weekend. Hope it's a awesome as everyone is saying it is.
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4:56PM on 09/01/2013
I find it find it even more disturbing when my local theater passes on showing The Worlds End, but dedicates two screens out of six (one in 3D no less) to stupid one direction.
I find it find it even more disturbing when my local theater passes on showing The Worlds End, but dedicates two screens out of six (one in 3D no less) to stupid one direction.
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5:07PM on 09/01/2013
Simple - 1D has a bigger audience than The World's End, even if the latter is stronger in artistic merit. I wish things were different too, but I have the feeling that in 2015 when Edgar Wright's Ant-Man opens, people who had never checked out the Cornetto Trilogy before finally will. And then they'll declare him this generation's John Landis.
Simple - 1D has a bigger audience than The World's End, even if the latter is stronger in artistic merit. I wish things were different too, but I have the feeling that in 2015 when Edgar Wright's Ant-Man opens, people who had never checked out the Cornetto Trilogy before finally will. And then they'll declare him this generation's John Landis.
5:35PM on 09/01/2013
I agree that The Worlds End is not a usual Hollywood like film, but we are talking about the same theater that only gave Man of Steel, and Star Trek one week a piece before pulling them. Also take into consideration this is a town with a fairly big college. I am sure an audience for The Worlds End is there. Just Saying.
I agree that The Worlds End is not a usual Hollywood like film, but we are talking about the same theater that only gave Man of Steel, and Star Trek one week a piece before pulling them. Also take into consideration this is a town with a fairly big college. I am sure an audience for The Worlds End is there. Just Saying.
+7
3:49PM on 09/01/2013
Was going to go to see a movie this weekend. But nothing remotely interest me. Think I'm suffering from summer movie fatigue.
Was going to go to see a movie this weekend. But nothing remotely interest me. Think I'm suffering from summer movie fatigue.
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4:08PM on 09/01/2013
The World's End?
The World's End?
5:37PM on 09/01/2013
He could be one of those unfortunate souls such as myself that would have drive at least 100 miles just to find a theater playing The Worlds End.
He could be one of those unfortunate souls such as myself that would have drive at least 100 miles just to find a theater playing The Worlds End.
3:18PM on 09/01/2013
Glad to see Elysium still doing good
Glad to see Elysium still doing good
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2:16PM on 09/01/2013
Just hearing that one direction movie made top 10 makes me feel sick. Damn twihards. I feel like I better use the restroom.
Just hearing that one direction movie made top 10 makes me feel sick. Damn twihards. I feel like I better use the restroom.
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