Bear with us folks…here’s something a bit different.
In a partnership with Intel/Toshiba, producer and director DJ Caruso (I AM NUMBER FOUR, DISTURBIA), Oscar winning cinematographer Mauro Fiore (AVATAR), and “Shameless” star Emmy Rossum (seen below) are teaming up to bring us a new experimental movie called INSIDE that incorporates social media entertainment. Here’s an overview:
INSIDE will be a blockbuster-class experiment in social entertainment. This new “social film” experience is being brought to life by some of the leading minds in Hollywood, technology and social media who hope to break new ground in the genre of interactive, social entertainment.
The “INSIDE” social film experiment allows viewers to be more than just viewers. Viewers have the chance to become characters in the film itself. For the first time the director gets to essentially direct the main character as well as the audience by weaving several elements of social media into the story, film release strategy and even the casting with a social casting call.
Seems pretty cool, right? Of course, the success of it all hinges on the actual premise of the series.
INSIDE stars Emmy Rossum playing the role of Christina, a 20-something girl who has been trapped in a room and left with a laptop and an untraceable Internet connection. Scared with no idea of what awaits her, she mobilizes her social network to help disseminate clues to figure out where she is being held and hopefully rescued.
Nice! I love me some Emmy Rossum, so any chance I can get to see the poor girl squirm in front of a computer, I’m surely taking it. The first episode of INSIDE is set to air sometime this month, with the final film to premiere in August Check out the preview trailer below. Then, to answer the social casting call, head over to TheInsideExperience.com.
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