Breck Eisner’s THE CRAZIES is just over a month away. So what’s a good way to advertise your film nowadays? Why viral marketing of course!
THE CRAZIES is following an ongoing trend of viral advertising with the website TheTruthAboutTrixie. What’s ‘Trixie’ and why do we want to know the truth about it? Well apparently ‘Trixie’ is a nifty little chemical that’s causing the people of Ogden Marsh to go a little cuckoo. Damn right we want to know the truth about it! The mysterious viral site offers several videos from ‘E,’ a twitchy dude that offers us all kinds of info on ‘Trixie,’ DP Chemicals and the effects of the chemical among lots of other things. Head right over HERE to snoop around! “They’re in your cornflakes!
This shite can be in the weed? Oh man… “Some kind of mutated string of rabies that affects the brain and drives the infected victim insane, sending them on a murderous rampage. “ So that’s what ‘Trixie’ is. There’s also a few distrubing photos on TheTruthAboutTrixie that show us a couple of ‘Trixie’s’ victims.
Now the guys over at Bloody-Disgusting dug a little deeper and found a hack into DPChemicals.com. (Username: jbmartin – Password: p@ssword) Once logged onto the site you can surf some top secret emails about government operations and the such. Groovy. BD also offer the hint that something will be popping up at SaveOgdenMarsh.com later this week along with the news that OgdenMarsh.com and OgdenMarshSheriff.com will be updated soon.
So there’s your viral fix for the day. A lot to take in there. Get clicking! THE CRAZIES hits theaters on February 26th and stars Timothy Olyphant, Radha Mitchell, Joe Anderson, Danielle Panabaker (below), Christie Lynn Smith, Brett Rickaby, Preston Bailey, John Aylward and Joe Reegan.
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