Ridley Scott keeps saying that the xenomorph is played out and that he wants to move away from the creature in movies that are set in the ALIEN universe. I have never agreed with him, feeling that there is still plenty more cool stuff that could be done with the xenomorph if the ALIEN franchise continues… But now I'm wondering how the xenomorph even survived 1992.
'92 was when the divisive ALIEN 3 came out, the result of a rough development process that saw a bunch of different screenplays being written and scrapped while directors came and went, followed by a production that put twenty-something director David Fincher through the wringer. Some people love it, some people hate it (Fincher himself has said, "No one hates it more than me."), and it didn't receive a warm reception at the time.
The same year a lot of viewers were leaving ALIEN 3 disappointed, the film also got a marketing tie-in with Pepsi. I don't recall seeing the ALIEN 3 Pepsi commercial on TV back then, but we have now unearthed it online and are sharing it here as a Cool Horror Video.
In this video we see the xenomorph gulping down a can of Pepsi and letting out a belch. If I had seen this in '92, I would have thought that was the death of ALIEN right there.
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