HEREDITARY writer/director Ari Aster's new film MIDSOMMAR had been scheduled to reach theatres on August 9th, but now distributor A24 has decided to move the release forward a whole month. MIDSOMMAR will now be getting released during the timeframe that was once owned by Will Smith projects: it's coming out the week of Independence Day, arriving in theatres on Wednesday, July 3rd.
In recent years installments in the PURGE franchise, THE PURGE: ELECTION YEAR and THE FIRST PURGE, had success coming out during the first week of July, earning $79 million and $69 million respectively. A24 is looking to replicate that kind of success with MIDSOMMAR.
An "apocalyptic breakup", "Scandinavian folk horror" tale that appears to be along the lines of THE WICKER MAN, MIDSOMMAR has jokingly been described as "WIZARD OF OZ for perverts". The story follows
a teenage guy who wants to break up with his girlfriend, however, holds off after a personal tragedy. This emotional build-up happens to be occurring as both are headed to a crazy 9-day festival, which only happens every 90 years, a Swedish-puritan type celebration of love and glee — with some horrific results.
Florence Pugh, Jack Reynor, Will Poulter, Vilhem Blomgren, William Jackson Harper, Ellora Torchia, and Archie Madekwe star.
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