Earlier this week, the BAYWATCH marketing departing tossed some character posters our way with the tagline, "Summer is coming." While the riff on Game of Thrones was appreciated, it was the cast in swimsuits that really caught one's attention. I'm guessing Paramount Pictures knows that all too well, as they've released a slew of motion posters that feature most the cast stripping down, including Alexandra Daddario. Thank the Gods.
I've been a little underwhelmed with what I've seen so far in the trailers, but that doesn't change the fact that Paramount knows what kind of product they have on their hands, and how to market it. Humor, a little action, and hot, scantly clad folks running around on a beach. If that's not a recipe for box-office success, then I don't know what is. But while we're at it, I hope the film does have some genuine laughs to boot.
BAYWATCH will open in theaters on May 26, 2017.
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