Man, the DARK KNIGHT campaign is getting weird. We all know viral campaigns are nothing new, but the folks at Warner Bros. are mailing cakes, sending people on wild goose chases, and now, unleashing the “Dentmobile!”
Check out IBelieveInHarveyDent, where you can see if the Dentmobile will be coming to yor town. What exactly is the deal with this? Here’s what the site has to say: We’re going across the country to rally support for Dent! So check the map and schedule below to see when the Dentmobile might come to your neighborhood! Meet up with other Dent supporters and and help us campaign in your streets. Join the movement that’s sweeping Gotham!
This movie is so highly anticipated, you’d think all they’d have to do is say “Hey, uh, the new Batman movie is coming out on July 18” and that would be all the marketing necessary. But no, these people are taking it to a whole ‘nother level. Next thing you know, Aaron Eckhart is going to show up to your house so he can shake your hand and kiss your baby.
Next up: the Maggie Gyllenhaalmobile!
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