Jason Voorhees is stepping out of the movies and into the real world this Halloween. Thirteenth Floor Entertainment Group (13FEG) has partnered with Horror, Inc. to bring the Jason Universe to life through two new immersive experiences: Jason Universe: Survive the Night and the extremely limited Jason Universe: Director’s Cut. The attractions will be available at select 13FEG locations across the United States this Halloween season.
The collaboration combines the Friday the 13th franchise with 13FEG’s elaborate haunted house experiences. More importantly for Jason fans, the new attractions aren’t simply putting guests inside a familiar slasher scenario: in Director’s Cut, guests will actually get to decide how Jason attacks.
“This partnership came together through a mutual connection and evolved into conversations about how we could bring the Jason Universe to life in a way fans have never experienced before,” Thirteenth Floor Entertainment Group CEO and founding partner Chris Stafford said. “We found an opportunity not only to bring the Jason Universe brand to guests across our attractions, but to create a first-of-its-kind licensed Jason Universe attraction that gives fans the opportunity to partake in an additional experience and choose their ending.”
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Jason Universe: Survive the Night
The main attraction, Jason Universe: Survive the Night, puts guests directly in the path of Jason Voorhees. The officially licensed walkthrough haunted attraction promises a night of trying to survive the infamous killer. Guests will move through Jason’s world as he stalks them from the darkness, with the familiar hockey mask, machete, and unmistakable presence waiting around every corner.
The premise is simple: keep moving and survive until morning. According to the official description, Jason can seemingly anticipate the group’s every move. Hiding won’t necessarily save anyone, and once Jason appears, it may already be too late.
The attraction is designed to make guests feel as though they’ve stepped directly into a Friday the 13th movie, but with one major difference: this time, you’re the one being hunted.
Jason Universe: Director’s Cut Lets Fans Control Jason
The more unusual experience is Jason Universe: Director’s Cut, a limited-capacity interactive add-on that gives guests the opportunity to become the directors of their own Jason Voorhees sequence.
A camp counselor leads the group into a rustic cabin, where they initially believe they’ve gained the upper hand. The counselors have supposedly been tracking Jason and know what’s coming next. Then the group is given control. A screen lights up, revealing four buttons labeled “Panic,” “Slash,” “Strike” and “Stalk.” Each choice determines how Jason will attack his victims in the next scene. In other words, you get to decide what Jason does next.
The experience gives each group a brief opportunity to sit in the director’s chair and determine the fate of the characters inside the cabin. Of course, there’s an important catch: Jason still controls the rest of the night.
Availability will be extremely limited each night, and participants will receive a limited-edition Jason Universe: Director’s Cut collectible patch.
Horror, Inc. executive vice president Robbie Barsamian said the company is “constantly looking for fresh ways to bring Jason into the wild,” whether through games, online projects or real-world experiences.
“Thirteenth Floor Entertainment Group helped us bring an in-maze VIP experience to life, so partnering with them was an easy call,” Barsamian added. “We can’t wait for fans to step inside and face Jason in real life.”
Where Can You Experience Jason Universe: Survive the Night?
The two Jason Universe attractions will be available this Halloween season at select Thirteenth Floor Entertainment Group locations in:
- Denver, Colorado
- Austin, Texas
- Houston, Texas
- San Antonio, Texas
- Phoenix, Arizona
- Green Bay, Wisconsin
- Minneapolis, Minnesota
- New Orleans, Louisiana
- Nashville, Tennessee
Additional information about dates, tickets and availability will be announced through Thirteenth Floor Entertainment Group.
The partnership comes as Horror, Inc. continues expanding the Jason Universe, the brand launched in 2024 as a way of bringing Jason Voorhees and Friday the 13th into new forms of entertainment.
The franchise began with the original Friday the 13th in 1980 and has since expanded across 12 films, television, video games, comic books, collectibles, apparel, and more. Jason Voorhees remains one of horror’s most recognizable characters, and the upcoming A24 Friday the 13th prequel series Crystal Lake is set to continue that expansion.
For fans who have spent decades watching Jason hunt down unsuspecting campers on screen, Jason Universe: Survive the Night offers a chance to finally experience what it’s like to be inside the movie. And for those brave enough to try Director’s Cut, there’s an even more dangerous proposition: deciding exactly how Jason will come for the victims. This Halloween, Jason Voorhees isn’t just waiting at Camp Crystal Lake. He’s coming for you.
Will you be checking out these immersive experiences? Let us know by leaving a comment below.
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