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Cameron, Katzenberg and Lucas sit around and talk 3D

Mar. 31, 2011by:

I think most of us are sick of it at this point, but I also believe we're all starting to realize that 3D is not going away. It may cease to be plugged in every TV spot, but as the technology gets more advanced, we might actually start to hate it less.

The few times that 3D has worked without many complaints have been in James Cameron's AVATAR, which no live action 3D film has to live up to since, and in a few select Dreamworks Animation features where Jeffrey Katzenberg and his team figured out how to make it actually enhance films like HOW TO TRAIN YOUR DRAGON, a process that rival Pixar hasn't quite mastered yet.

The two of them were joined by 3D noob George Lucas, currently converting all his STAR WARS movies to 3D for a theatrical release for the third time, at the CinemaCon exhibitors convention to talk about the format.

James Cameron comments on what improvements he's going to make with the technology for AVATAR 2 and 3.

"When you author and project a movie at 48 or 60, it becomes a different movie," he said. "The 3D shows you a window into reality; the higher frame rate takes the glass out of the window. In fact, it is just reality. It is really stunning."

Katzenberg explains how the tech is evolving for his animators.

Animators currently wait hours and even days for computers to render full animation based on their initial, low-resolution footage. But with the new processes, Katzenberg said, "our artists will be able to see and create their work in real time. I can't tell you how transformative that will be for our storytelling. ... That is an extraordinary and revolutionary change in the process."

Lastly, Lucas attempt to combat criticism of his upconverting, explaining that it takes forever and it costs a ton.

"We have been working on conversion (for roughly seven years). It's not a technical problem, it's a creative problem getting really talented creative people to work in 3D."

Converting the original Star Wars to 3D will cost more than the original movie's budget, he added, saying, "It is not cheap. It is not fast. If you want do it right, you can do it right."

How backwards is that thinking? Working seven years on conversion? The process is practically already antiquated as most new blockbusters will be filmed in 3D format. You know what you could have done in seven years? Filmed an entirely new movie trilogy.

3D seems like it's here to stay, and I can only hope my eyes and wallet will be able to handle it as it takes over.

Extra Tidbit: After ALICE IN WONDERLAND, I went on a 3D boycott. I had to break it twice when SANCTUM and JACKASS weren't even showing at my theater in 2D.
Source: THR

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1:41AM on 04/02/2011
sick of the haters. well, its true theyre only on the fucking internet whining all day. box office numbers don't lie. avatar proved 3D is the shit and its here to stay
sick of the haters. well, its true theyre only on the fucking internet whining all day. box office numbers don't lie. avatar proved 3D is the shit and its here to stay
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8:59AM on 04/01/2011
They made a camera that sees exactly how the human eye sees, 3-D movies make more money than 2-D movies (with or without a proper conversion or being actually shot in it) and screens are being made where you don't need the glasses. Like it or not it 3-D is most definitely here to stay, fighting 3-D in 2011 is like fighting color in the mid 50's. Everyone should just suck it up and in 2020 we won't even miss boring old 2-D.
They made a camera that sees exactly how the human eye sees, 3-D movies make more money than 2-D movies (with or without a proper conversion or being actually shot in it) and screens are being made where you don't need the glasses. Like it or not it 3-D is most definitely here to stay, fighting 3-D in 2011 is like fighting color in the mid 50's. Everyone should just suck it up and in 2020 we won't even miss boring old 2-D.
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8:48PM on 03/31/2011
3D movie gives me ultra-headache. No 3D for me. And I tried different locations just to watch Tron: Legacy in 2D when it was in theaters.
3D movie gives me ultra-headache. No 3D for me. And I tried different locations just to watch Tron: Legacy in 2D when it was in theaters.
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8:19PM on 03/31/2011

Fear not!

JJ Abrams has been sent from Krypton to remake the SW prequels in 20 years, course-correcting the timeline Lucas wrecked.

It will be in 2D.

And all of this will have been a bad dream.
JJ Abrams has been sent from Krypton to remake the SW prequels in 20 years, course-correcting the timeline Lucas wrecked.

It will be in 2D.

And all of this will have been a bad dream.
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6:09PM on 03/31/2011
Cameron and Lucas sold there credibility a long time ago. Katzenberg is a tool.
Cameron and Lucas sold there credibility a long time ago. Katzenberg is a tool.
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5:22PM on 03/31/2011
I refuse to ever buy a 3D movie ticket again and sit there while my eyes get gang-raped.

It looks awful and is insanely expensive for no reason. I'll take IMAX2D any day of the week.
I refuse to ever buy a 3D movie ticket again and sit there while my eyes get gang-raped.

It looks awful and is insanely expensive for no reason. I'll take IMAX2D any day of the week.
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5:19PM on 03/31/2011
it's going to be awesome when phantom menace is released and nobody cares.
it's going to be awesome when phantom menace is released and nobody cares.
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+4
4:15PM on 03/31/2011
You should either hate Lucas for milking out Star Wars in general, or you shouldn't hate him at all. Don't understand why he gets bashed for releasing the trilogy again, yet is encouraged too poop out other Star Wars stuff, that will disappoint people anyway.

Other writers already wrote what happened after Jedi, other writers already wrote what happened before Phantom menace. All George has left is the Clone Wars. And you really want to see even more of that?
You should either hate Lucas for milking out Star Wars in general, or you shouldn't hate him at all. Don't understand why he gets bashed for releasing the trilogy again, yet is encouraged too poop out other Star Wars stuff, that will disappoint people anyway.

Other writers already wrote what happened after Jedi, other writers already wrote what happened before Phantom menace. All George has left is the Clone Wars. And you really want to see even more of that?
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3:18PM on 03/31/2011

Fuck George Lucas and the horse he rode in on!

Hey George! You know all that money your pissing away on making star wars even worse than you did in the 90s and 2000s? You could have spent that on a live action series! DUH! Jerk...
Hey George! You know all that money your pissing away on making star wars even worse than you did in the 90s and 2000s? You could have spent that on a live action series! DUH! Jerk...
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3:52PM on 03/31/2011
My thoughts exactly! George Lucas=douchebag.
My thoughts exactly! George Lucas=douchebag.
3:13PM on 03/31/2011
There's a huge difference between filmed in 3D and converted to 3D. One has awesome quality, while the other is shit.

I saw two movies filmed in 3D: Avatar and Resident Evil Afterlife. I know I'll probably take shit for this, but RE had better 3D quality than Avatar. Avatar was a bit fuzzy at times, while RE was pretty damn near HD throughout the whole movie. (Both movies were IMAX.)

The other movies I saw in 3D were all converted. Clash of the Titans, Piranha 3D, and there was one more
There's a huge difference between filmed in 3D and converted to 3D. One has awesome quality, while the other is shit.

I saw two movies filmed in 3D: Avatar and Resident Evil Afterlife. I know I'll probably take shit for this, but RE had better 3D quality than Avatar. Avatar was a bit fuzzy at times, while RE was pretty damn near HD throughout the whole movie. (Both movies were IMAX.)

The other movies I saw in 3D were all converted. Clash of the Titans, Piranha 3D, and there was one more but I can't remember, but they all looked like shit. The picture was blurry a lot of the times, so detail in objects were lost. I've seen VHS movies with better quality. George Lucas being up there saying he's converting Star Wars, does no service to the 3D Cameron created.
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1:37PM on 04/02/2011
Correct me if I'm wrong, but wasn't Piranha 3D also filmed in 3D?
Correct me if I'm wrong, but wasn't Piranha 3D also filmed in 3D?
2:47PM on 03/31/2011
I love me some Star Wars, but FUCK 3D. I've decided that even if my theater in town doesn't get these summer blockbusters in 2D, then I simply am not going to see them. I hope this 3D converstion is worth it. If putting on 3D glasses is what I have to do to see "Star Wars" on the big screen, then fuck, so be it. CHRISTOPHER NOLAN!!
I love me some Star Wars, but FUCK 3D. I've decided that even if my theater in town doesn't get these summer blockbusters in 2D, then I simply am not going to see them. I hope this 3D converstion is worth it. If putting on 3D glasses is what I have to do to see "Star Wars" on the big screen, then fuck, so be it. CHRISTOPHER NOLAN!!
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2:42PM on 03/31/2011
I hate George Lucas
I hate George Lucas
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