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Check out a small, furry Danny DeVito in this Lorax trailer

10.27.2011
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As far as animated films go, HORTON HEARS A WHO kinda came and went. It made some decent money, I'm sure, but didn't really make much of an impact otherwise. But I'm glad Universal and Illumination didn't give up on the animated Dr. Suess game because the new trailer for THE LORAX looks, well, brilliant.

Maybe I'm a sucker for an animated Taylor Swift, the use of Polyphonic Spree's "Light & Day / Reach for the Sun" or just a good short joke, but this LORAX trailer really worked for me. Too often animated trailers sell kids on fart jokes, getting hit in the groin and cute characters dancing to popular music and THE LORAX doesn't resort to any of that. Hell, it barely even introduces the title character.

It still looks cute and funny and smart and all the things a good animated film should be. And it's not even a Pixar movie! Take a look at the trailer below and let me know if you agree.

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Source: Apple.com

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9:44PM on 10/27/2011
I really dig it, but I don't think Devito is right for the Lorax voice! I was hoping for a more commanding voice. Like James Earl Jones.
I really dig it, but I don't think Devito is right for the Lorax voice! I was hoping for a more commanding voice. Like James Earl Jones.
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3:23PM on 10/27/2011

Perfect trailer

I wish more trailers were cut like this; doesn't give away or show too much and engages it's audience (at least me anyway)
I wish more trailers were cut like this; doesn't give away or show too much and engages it's audience (at least me anyway)
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1:50PM on 10/27/2011

All good

but WHYyyyy Taylor Swift??
but WHYyyyy Taylor Swift??
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12:31PM on 10/27/2011
Looks cool, I'm all for good adoptions of Seuss films.
Looks cool, I'm all for good adoptions of Seuss films.
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11:13AM on 10/27/2011

Looks good

I've actually liked all the Dr. Seuss movies (yes even Cat in the Hat), and this looks like a welcomed addition.

I can't wait for conservatives to call this one liberal propaganda for promoting forest conservation
I've actually liked all the Dr. Seuss movies (yes even Cat in the Hat), and this looks like a welcomed addition.

I can't wait for conservatives to call this one liberal propaganda for promoting forest conservation
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