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G4 wants you to get out of your parents basement and into a Banana Republic

09.07.2012

For those who have championed G4 as the go-to geek network, you may want to get a haircut and toss your Avengers t-shirts.  The NBC-Universal owned network is getting a major facelift, which will focus on a more chic, GQ-like look, diverting away from ironic t-shirts, skinny jeans, and disheveled hair.  However, they intend to do this while still remaining true to the video game and tech roots. 

G4 is best known for its pop-culture extravaganza show Attack of the Show, which is also famous for its Comic Con coverage and, well, boobs.  Originally hosted by Chris Hardwick and Olivia Munn, the show is now headlined by Michael Ian Black and Sara Jean Underwood, which is pretty much on par with what the previous hosts brought to the table; a nerd and a hottie. (edit: original host was actually Kevin Rose, then Kevin Pereira (amongst others)...but Hardwick will always be the one I remember).

I'm really not sure what to make of this news.  On one hand, it seems that the network is simply trying to rebrand, which happens to every show at some point, due to slumping numbers, changing times, or new leadership.  On the other hand, it feels like the network is telling the stinky nerds to clean up their act and grow up.  In the movie L.A. STORY with Steve Martin, there's a similar shift for his character's "wacky weatherman" to become a snobby, boring weatherman who simply reads the news with no enthusiasm whatsoever. 

The changes are being mulled to take effect in early 2013, so clean our your closet, get a haircut, and make a trip down to Banana Republic or The Gap and get yourself ready for the "chic" geek phenom. 

I guess we'll always have this, though, won't we?

CLICK IMAGE TO OPEN GALLERY & SEE MORE PICS...

Extra Tidbit: Do you feel any pressure to change the way you look as a movie geek?
Source: Variety

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12:50AM on 09/08/2012
I remember when TLC actually had shows about learning. It all goes to hell eventually.
I remember when TLC actually had shows about learning. It all goes to hell eventually.
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+3
9:12PM on 09/07/2012
Tech TV should have never sold itself to G4
Tech TV should have never sold itself to G4
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+0
6:31PM on 09/07/2012
G4 hasnt been relevant since they killed all their original programming and AOTS hasnt been good since Kevin Rose and Sarah Lane left. Kevin Pereira was a fine host but Olivia Munns arrival was the death nail for the show.
G4 hasnt been relevant since they killed all their original programming and AOTS hasnt been good since Kevin Rose and Sarah Lane left. Kevin Pereira was a fine host but Olivia Munns arrival was the death nail for the show.
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3:45PM on 09/07/2012
The channel died when Olivia Munn appeared.
I liked it better when it was Tech TV.
The channel died when Olivia Munn appeared.
I liked it better when it was Tech TV.
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5:47PM on 09/07/2012
I completely agree with you, as I'm sure many other proper geeks do too. The channel now only appeals to horny teenage boys.
I completely agree with you, as I'm sure many other proper geeks do too. The channel now only appeals to horny teenage boys.
3:05PM on 09/07/2012

Fact check.

Pereira wasn't an original host and neither was Olivia. Also Chris Hardwick, while awesome, wasn't a host and would just sub in. Michael Ian Black is a sub, Sara Jean Underwood does the Feed but with Kevin gone she subs in a lot. Plus there's the actual current host Candace Bailey...
Pereira wasn't an original host and neither was Olivia. Also Chris Hardwick, while awesome, wasn't a host and would just sub in. Michael Ian Black is a sub, Sara Jean Underwood does the Feed but with Kevin gone she subs in a lot. Plus there's the actual current host Candace Bailey...
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3:33PM on 09/07/2012
@bojacRedleif, I'm with ya. Perhaps "most consistent" would've been better. It's like musical chairs over there. Hardwick and Munn were always the most memorable (to me, anyway), but there's no denying Pereira's contributions. I think it was Kevin Rose that first hosted the show, but again, it's very interchangeable. I don't think they've settled on Candace as she is still a sub.

Thanks for helping get it straight. The last show I saw earlier this week was with Black as the host.
@bojacRedleif, I'm with ya. Perhaps "most consistent" would've been better. It's like musical chairs over there. Hardwick and Munn were always the most memorable (to me, anyway), but there's no denying Pereira's contributions. I think it was Kevin Rose that first hosted the show, but again, it's very interchangeable. I don't think they've settled on Candace as she is still a sub.

Thanks for helping get it straight. The last show I saw earlier this week was with Black as the host. The show doesn't have the same "zip" as it did with Hardwick/Munn for me.
4:00PM on 09/07/2012
@Paul, actually Candace has been hosting with Pereira for over a year. They send her out on assignments (like they used to do to Kevin, Olivia and Allison Haslip) more often now just because there are fewer bodies in the studio.
@Paul, actually Candace has been hosting with Pereira for over a year. They send her out on assignments (like they used to do to Kevin, Olivia and Allison Haslip) more often now just because there are fewer bodies in the studio.
4:22PM on 09/07/2012
Yeah Candace was Olivia's official replacement, but it's all a mess right now and this GQ-G4 thing is just gonna suck what little life that network had left. I stopped watching AOTS regularly earlier this year, and now I mostly just watch the DVDuesday stuff online.

I think Nerdist.com (hey it's our pal Chris Hardwick again!) is gonna be G4's successor.
Yeah Candace was Olivia's official replacement, but it's all a mess right now and this GQ-G4 thing is just gonna suck what little life that network had left. I stopped watching AOTS regularly earlier this year, and now I mostly just watch the DVDuesday stuff online.

I think Nerdist.com (hey it's our pal Chris Hardwick again!) is gonna be G4's successor.
5:41PM on 09/07/2012
You guys are gonna make my head explode. I'm too confused at this point.

That would be sweet of Hardwick took over, but he wouldn't be allowed to wear skinny jeans, so maybe not. Still, I like his banter better than all the other guys. Honestly though, I've only ever watched the show to see the hot chicks and it's the only reason I ever tune in from time to time. The show has definitely got the intuition to hire some bodacious hotties.
You guys are gonna make my head explode. I'm too confused at this point.

That would be sweet of Hardwick took over, but he wouldn't be allowed to wear skinny jeans, so maybe not. Still, I like his banter better than all the other guys. Honestly though, I've only ever watched the show to see the hot chicks and it's the only reason I ever tune in from time to time. The show has definitely got the intuition to hire some bodacious hotties.
5:52PM on 09/07/2012
Hardwick has The Nerdist show over on BBC America, so I highly doubt that he'd jump ship from there to return full time to small fry G4.
Hardwick has The Nerdist show over on BBC America, so I highly doubt that he'd jump ship from there to return full time to small fry G4.
9:03PM on 09/07/2012
I didn't mean he'd take over as host.
I mean his whole network of podcasts and internet shows would take over G4 as the go to place.
I didn't mean he'd take over as host.
I mean his whole network of podcasts and internet shows would take over G4 as the go to place.
+2
1:34PM on 09/07/2012
G4 started dying long ago. I miss Kevin/Olivia on Attack of the Show, I wish they'd more embrace their roots rather than straying farther.
G4 started dying long ago. I miss Kevin/Olivia on Attack of the Show, I wish they'd more embrace their roots rather than straying farther.
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1:19PM on 09/07/2012
G4 died for me way back when they killed all their fun video game shows and merged with, and then killed, the fantastic Tech TV. Only show I like on there now is Ninja Warrior so I'm not broken up about this. At all.
G4 died for me way back when they killed all their fun video game shows and merged with, and then killed, the fantastic Tech TV. Only show I like on there now is Ninja Warrior so I'm not broken up about this. At all.
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