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The latest trailer for Ron Howard's Rush trades plot details for car crashes and sex

May. 23, 2013by: Alex Maidy
100%

When the previous trailers for RUSH came online, I wondered how well the movie would do here in the U.S. Most Americans don't know anything about Formula racing and tend to gravitate towards NASCAR. Even movies like TALLADEGA NIGHTS and CARS 2 discussed the disparity between the two forms of racing. With that in mind comes this new trailer for RUSH.

Coming in more like a teaser than a trailer, this clip for RUSH takes out the entire detail of the true story of the rivalry between Niki Lauda and James Hunt. There is no mention of the 1976 crash that left Lauda with life threatening burns, just some fleeting glimpses of Lauda in flames and his car crashing. Instead, the focus is squarely on Hemsworth and his sex appeal.

I won't complain at getting some nice shots of Olivia Wilde looking hot as well as a brief sex scene, but it seems like a very misleading marketing approach for a movie that will be about Formula 1 racing. I have become skeptical when it comes to Ron Howard's films over the years, but RUSH does look visually like a great movie.

RUSH hits theaters on September 20, 2013.

Source: YouTube

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11:22PM on 05/23/2013
It does look very stylish and the period feel does seem quite authentic. I hope Hemsworth and Bruhl play off each other well enough. While I liked him as Thor a lot, Hemsworth could be something of a bland leading man.
It does look very stylish and the period feel does seem quite authentic. I hope Hemsworth and Bruhl play off each other well enough. While I liked him as Thor a lot, Hemsworth could be something of a bland leading man.
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6:56PM on 05/23/2013

Any Idea...

Where is that trailer score from? Help me out here, please.
Where is that trailer score from? Help me out here, please.
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