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The Uma Thurman movie so bad it made 130 dollars

03.30.2010

There's an article over at The Guardian right now which details the tragic and rather interesting story behind how a movie managed to make £88 its opening weekend in England, setting the all-time record for the lowest grossing film in the country's history. I figured it was going to be something I’d never heard of that was never released in the States, but when I heard it was actually an Uma Thurman film, I was pretty shocked.

The movie was MOTHERHOOD. If you frequent the site, we’ve mentioned it in passing once or twice, and I do remember hearing news about it, but it sounded like it was a long ways off. It turns out that wasn’t the case, and it was released last October (seriously?)in America without what you would call…fanfare. Hence why it made $40,000 in the US.

So how the hell did it tank to an even greater degree across the Atlantic?

"Over its opening weekend, no more than a dozen people went to see Motherhood, a semi-autobiographical account of stressed-out Manhattan parenting written and directed by Katherine Dieckmann. The film made just £88 on the weekend of Friday 5 March. On its debut Sunday, box office takings were £9, meaning one person bought a ticket.

The disaster has now degenerated into a bitter confrontation between Metrodrome, responsible for marketing the film in the UK, and producer Jana Edelbaum, who blames the company for Motherhood's atrocious performance."

The movie was panned by critics, but horrible movies make money all the time (hence why THE BOUNTY HUNTER has made $38M to date), so this was a marketing failure so epic, it is likely to be the stuff of legend someday.

Read the full tragic tale over at The Guardian here. Thanks to you guys on the forums for finding this.

Extra Tidbit: Doesn't Uma Thurman look like Sarah Palin here?
Source: The Guardian

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+0
1:18AM on 03/31/2010
If I was out to see a movie and walked by a movie poster saying "... starring Uma Thurman", I'd consider for a moment seeing the movie, even if I knew nothing about it. And I'm sure a good many other people would too. You'd think a movie in a cinema in the middle of London, even with zero advertising, would pick up a little bit of traffic.

Were all signs of the movie hidden away?
Was it an especially bad weather week with no foot traffic going by?

I wonder what the full story was?
If I was out to see a movie and walked by a movie poster saying "... starring Uma Thurman", I'd consider for a moment seeing the movie, even if I knew nothing about it. And I'm sure a good many other people would too. You'd think a movie in a cinema in the middle of London, even with zero advertising, would pick up a little bit of traffic.

Were all signs of the movie hidden away?
Was it an especially bad weather week with no foot traffic going by?

I wonder what the full story was?
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1:09AM on 03/31/2010
I still love you Uma. You are one cool chick.
I still love you Uma. You are one cool chick.
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10:24PM on 03/30/2010
Batman & Robin ain't lookin too shabby now, isn't that right Poison Ivy.
Batman & Robin ain't lookin too shabby now, isn't that right Poison Ivy.
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9:02PM on 03/30/2010
Dearest Moron, I mean eggsalad,
She's already shown her tits in "Dangerous Liaisons" and "Mad Dog and Glory"....
Dearest Moron, I mean eggsalad,
She's already shown her tits in "Dangerous Liaisons" and "Mad Dog and Glory"....
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8:55PM on 03/30/2010
humble pie.
humble pie.
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+0
8:12PM on 03/30/2010
sick burn
sick burn
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7:35PM on 03/30/2010
ouch
ouch
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+0
5:10PM on 03/30/2010
Sounds terrible, but it only opened on one screen in the UK. With combined US & UK sales, they have a long way to break even from a 5 million dollar budget. Ouch!
Sounds terrible, but it only opened on one screen in the UK. With combined US & UK sales, they have a long way to break even from a 5 million dollar budget. Ouch!
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3:49PM on 03/30/2010

It IS a shame...

Uma's a good actress. Too bad the only times she seems to get love is when she's in a film bearing the name "Quentin Tarantino". All actors/actresses have their ups and downs. She's talented, with or without Quentin.
Uma's a good actress. Too bad the only times she seems to get love is when she's in a film bearing the name "Quentin Tarantino". All actors/actresses have their ups and downs. She's talented, with or without Quentin.
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+8
1:54PM on 03/30/2010
WHO CARES? every single actor or actress makes some shit in their career! She will bounce right back when kill bill vol:3 gets made!! we love UMA
WHO CARES? every single actor or actress makes some shit in their career! She will bounce right back when kill bill vol:3 gets made!! we love UMA
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2:34PM on 03/30/2010
Not so fast. Remember that Gina Davis did that pirate film and she vanished off the face of the Earth after the flop.
Not so fast. Remember that Gina Davis did that pirate film and she vanished off the face of the Earth after the flop.
2:55PM on 03/30/2010
The Geena Davis case isnt comparable. Its not the same type of flop at all. Motherhood didnt cost 100M$ to produce.
The Geena Davis case isnt comparable. Its not the same type of flop at all. Motherhood didnt cost 100M$ to produce.
-13
1:32PM on 03/30/2010
Dearest Uma,
We need...no, we MUST see your tits before those sandbags are hangin' by the knees. Thank you.
Dearest Uma,
We need...no, we MUST see your tits before those sandbags are hangin' by the knees. Thank you.
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1:42PM on 03/30/2010
Watch Dangerous Liaisons or Mad Dog and Glory if you really need to stroke it that bad.
Watch Dangerous Liaisons or Mad Dog and Glory if you really need to stroke it that bad.
8:25PM on 03/30/2010
Dearest Moron,
She's already shown her tits in the movies mentioned.......
Dearest Moron,
She's already shown her tits in the movies mentioned.......
1:31PM on 03/30/2010
I think it should noted that, it wasn't because the movie was so bad that it made such an awful return. The marketing team wanted it to get a word of mouth approach that just backfired greatly. The promotion people on this one are to blame for the most part.
I think it should noted that, it wasn't because the movie was so bad that it made such an awful return. The marketing team wanted it to get a word of mouth approach that just backfired greatly. The promotion people on this one are to blame for the most part.
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1:28PM on 03/30/2010
Uma Thurman is a great actress and she needs better roles than this. Hollywood make it happen.
Uma Thurman is a great actress and she needs better roles than this. Hollywood make it happen.
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12:35PM on 03/30/2010

I love Uma...

...but this isn't one of her best movies.
And no surprise that it only made so little money when it was only shown in one cinema with no real advertising...also the DVD is already availaible in the UK.
...but this isn't one of her best movies.
And no surprise that it only made so little money when it was only shown in one cinema with no real advertising...also the DVD is already availaible in the UK.
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12:06PM on 03/30/2010
That stinks. It's rather astonishing. I never cared for Thurman honestly.
That stinks. It's rather astonishing. I never cared for Thurman honestly.
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