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Weekend Box-Office: October 15-17, 2010

10.17.2010


WEEKEND BOX-OFFICE

Jackasses break records...!

The first JACKASS film was released in 2002, opened with $23M and ended up making $64M. JACKASS 2 was released in 2006, opened with $29M and ended up making $73M. Four year later, Paramount decides to jack things up by releasing the franchise's 3rd installment in 3D and they smash the October record for biggest opening ever, by opening with $50M in the first three days of release alone. At this pace, JACKASS 5 will open with $100M in a few years.

The new October mark (thankfully) erases the previous record-holder of $48M, held by SCARY MOVIE 3 from back in 2003. JACKASS 3D also had the 2nd best R-rating opening for a post Labor Day release after 8 MILE, which scored $51M in its debut back in 2002. The latest "geezers in action" movie entitled RED also opened with decent numbers as it opened in 2nd place with close to $23M. For those scoring at home, JACKASS 3D apparently only cost the studio about $20M to make, so they're already buying the boys some brand new cars as "bonuses" for their success. RED apparently cost about $58M to put together.

Despite JACKASS's great success, the overall 2010 domestic box-office revenue sits at $8.5 billion, which is about 3% better than 2009's record pace, but when you tack on the higher ticket prices, attendance is actually down 2.3% from 2009.

The movie that was in the #1 spot for the past two consecutive weeks, THE SOCIAL NETWORK, dropped to 3rd place although it only lost 28% of its audience from last weekend, which was the 2nd lowest drop in that time period, right after SECRETARIAT, which lost only 25% of its audience from last weekend, moving from 3rd to 4th place on this week's top 10 list. Not a surprise that the critically maligned MY SOUL TO TAKE had the biggest drop with a 54% decrease from its opening last weekend.

THE TOWN is still going pretty strong after 5 weeks of release, and has now surpassed the $80M mark. EASY A has also become a success both critically and financially, as it crossed the $50M mark this weekend, while only costing about $8M to produce. The two films to drop out of the top 10 this week included CASE 39 ($12M) and YOU AGAIN ($23M). Renee Zellweger, what happened?!?!

Next week sees the release of only 2 major movies including PARANORMAL ACTIVITY 2, a sequel to the surprising hit from last year, as well as the widening release of the Clint Eastwood-directed Matt Damon-starring HEREAFTER. Oddly enough, PA2 has been extremely "under the radar" so far (even its IMDB listing only has one name under 'cast'), with its press screening set for Thursday night at 10pm (that's usually a "bad sign"), so we'll see how it does this time around. Are you excited to see the PARANORMAL sequel? VOTE NOW!!!

1. Jackass 3D $ 50 Million
NEW
2. Red $ 22.5 Million
NEW
3. The Social Network $ 11 Million $ 63.1 Million
4. Secretariat $ 9.5 Million $ 27.5 Million
5. Life as We Know It $ 9.2 Million $ 28.9 Million
6. Legend of the... $ 4.2 Million $ 46 Million
7. The Town $ 4 Million $ 80.6 Million
8. My Soul to Take $ 3.2 Million $ 11.9 Million
9. Easy A $ 2.7 Million $ 52.3 Million
10. Wall Street: Money... $ 2.4 Million $ 47.9 Million

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-2
2:54AM on 10/19/2010

Dear tards,

There is a reason Jackass 3D brought home the bacon. It was funny.
There is a reason Jackass 3D brought home the bacon. It was funny.
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9:55PM on 10/19/2010
Hey asshole,
How does us not liking the 'Jackass' series make us "tards"? Seriously, it's the dumbest possible thing.
Hey asshole,
How does us not liking the 'Jackass' series make us "tards"? Seriously, it's the dumbest possible thing.
5:14PM on 10/18/2010

Doesn't look good

If crap like this is making $50 million its first weekend....Grown ass adults should not be watching crap like this, but then again, I really didn't like the TV show either. But I did find the high 5 scene funny..
If crap like this is making $50 million its first weekend....Grown ass adults should not be watching crap like this, but then again, I really didn't like the TV show either. But I did find the high 5 scene funny..
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11:15AM on 10/18/2010

What I want to know...

am I just seeing shit or did Spike Jonze jump over a fuckin Lamborghini while it was barreling down a runway? That was in my opinion one of the craziest/dumbest Jackass stunts ever! ...and it wasn't even done by one of the Jackasses themselves.
am I just seeing shit or did Spike Jonze jump over a fuckin Lamborghini while it was barreling down a runway? That was in my opinion one of the craziest/dumbest Jackass stunts ever! ...and it wasn't even done by one of the Jackasses themselves.
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4:58PM on 10/18/2010
I'm pretty sure that was a visual trick. Dude was fixing his shoe seconds before the car passed him. They may be crazy but they're usually a little safer than that.
I'm pretty sure that was a visual trick. Dude was fixing his shoe seconds before the car passed him. They may be crazy but they're usually a little safer than that.
2:41PM on 10/19/2010
I was thinking that as well, but still wanted to pose the question.
I was thinking that as well, but still wanted to pose the question.
10:11AM on 10/18/2010
The Jackass movies are blueprints for douchebaggery everywhere. God America is stupid. Red looks like it'd be a million times better.
The Jackass movies are blueprints for douchebaggery everywhere. God America is stupid. Red looks like it'd be a million times better.
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-4
7:18AM on 10/18/2010
Jackass is two hours of people randomly acting like a jackass. The fact that there are people stupid enough to watch this boggles my mind. The fact that so many do (and enjoy it) makes me fear for the future of cinema and mankind. I totally agree with the Idiocracy comments. There is literally no difference between 'Jackass' and 'Ow, My Balls', nor is there a difference between their fans.
Jackass is two hours of people randomly acting like a jackass. The fact that there are people stupid enough to watch this boggles my mind. The fact that so many do (and enjoy it) makes me fear for the future of cinema and mankind. I totally agree with the Idiocracy comments. There is literally no difference between 'Jackass' and 'Ow, My Balls', nor is there a difference between their fans.
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5:59AM on 10/18/2010

@ Crazy Dud

There's a massive difference between Jackass and Twilight bud. "Jackass" doesn't take itself seriously and admits to its goofiness while "Twilight" actually does take itself seriously and expects us to buy into its bullshit.

"Jackass" delivers what it promises. "Twilight"......just fucking sucks.
There's a massive difference between Jackass and Twilight bud. "Jackass" doesn't take itself seriously and admits to its goofiness while "Twilight" actually does take itself seriously and expects us to buy into its bullshit.

"Jackass" delivers what it promises. "Twilight"......just fucking sucks.
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3:56AM on 10/18/2010
Anyone who's a fan of Jackass has no reason to crap on dreck such as Twilight. The only way to enjoy anything Jackass-related is to be in a ridiculous mood AND be drunk (and possibly high too). This stuff is lower than low brow.
Anyone who's a fan of Jackass has no reason to crap on dreck such as Twilight. The only way to enjoy anything Jackass-related is to be in a ridiculous mood AND be drunk (and possibly high too). This stuff is lower than low brow.
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6:08AM on 10/18/2010
Your theory holds no water with me cause I have never been high in my life, and I very rarely drink. So how can someone who is close to straight edge enjoy this without being under the influence? Riddle me that.
Your theory holds no water with me cause I have never been high in my life, and I very rarely drink. So how can someone who is close to straight edge enjoy this without being under the influence? Riddle me that.
10:08AM on 10/18/2010
coming from ''glittering vampires'' grow some ballz
coming from ''glittering vampires'' grow some ballz
5:12PM on 10/18/2010
@MuffMan81- Cuz your an effing idiot....
@MuffMan81- Cuz your an effing idiot....
1:08AM on 10/18/2010
Glad to see Jackass 3D at number one. The crew deserve all the success they are getting for putting themselves through some disturbing and hilarious moments. Surprised to see The Social Network have legs for this long. It looks good, but did not think it would be doing THAT well. I enjoyed Life As We Know It and thought it was good for what it was.
Glad to see Jackass 3D at number one. The crew deserve all the success they are getting for putting themselves through some disturbing and hilarious moments. Surprised to see The Social Network have legs for this long. It looks good, but did not think it would be doing THAT well. I enjoyed Life As We Know It and thought it was good for what it was.
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12:53AM on 10/18/2010
So apparently people actually will pay to see shiite, literally.

Those guys who make all those spoofs have got it all wrong, people love sh.. so long as it's real
So apparently people actually will pay to see shiite, literally.

Those guys who make all those spoofs have got it all wrong, people love sh.. so long as it's real
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-2
12:42AM on 10/18/2010
Man, some of the anti-jackass fans are being pretty fucking lame on here. That's cool if you don't like it, but your shit still stinks so even if you don't think someone being covered in it is funny, don't act like you're better because of it. Jackass is for brainless idiots? Yup, that's an intelligent comment....
Man, some of the anti-jackass fans are being pretty fucking lame on here. That's cool if you don't like it, but your shit still stinks so even if you don't think someone being covered in it is funny, don't act like you're better because of it. Jackass is for brainless idiots? Yup, that's an intelligent comment....
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12:39AM on 10/18/2010

HAD AN ABSOLUTE BLAST

can't think of a funner time i had at the theater with that 1 2 double feature
can't think of a funner time i had at the theater with that 1 2 double feature
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11:30PM on 10/17/2010
Finally got around to seeing Buried this week (second week at a theater near me and its going to be out of theaters this friday) and I really enjoyed it. Especially the edge of your seat ending. Will def get around to seeing Jackass 3 on Wednesday and maybe sometime next week I'll see Red. It's either that or Hereafter, not sure, but sadly enough I'll be taking my girlfriend to see Paranormal Activity 2 this weekend. Ugh.
Finally got around to seeing Buried this week (second week at a theater near me and its going to be out of theaters this friday) and I really enjoyed it. Especially the edge of your seat ending. Will def get around to seeing Jackass 3 on Wednesday and maybe sometime next week I'll see Red. It's either that or Hereafter, not sure, but sadly enough I'll be taking my girlfriend to see Paranormal Activity 2 this weekend. Ugh.
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11:01PM on 10/17/2010

Glad to see that RED did well

It was a fun and smart action flick with scenes that made me actually say "Wow! That was awesome!" (something every blockbuster this year save for Inception failed to do). It's good to see Bruce kickin' ass again. Hopefully it'll have legs.
It was a fun and smart action flick with scenes that made me actually say "Wow! That was awesome!" (something every blockbuster this year save for Inception failed to do). It's good to see Bruce kickin' ass again. Hopefully it'll have legs.
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-17
10:16PM on 10/17/2010
Yeah the JAck ass movies are for the brainless idiots of the world so no surprise at all this piece of shit racks in the big dollars.
Yeah the JAck ass movies are for the brainless idiots of the world so no surprise at all this piece of shit racks in the big dollars.
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-19
9:32PM on 10/17/2010
I'm listening to the Inception score and crying at this news.
I'm listening to the Inception score and crying at this news.
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2:55AM on 10/19/2010
That is just sad.
That is just sad.
9:21PM on 10/17/2010
If there is anyone that is the most deserving of your dollar it is the Jackass crew. The shit they put themselves through (literally and figuratively) is something that mostly nobody will do for your entertainment. I also don't get the comparison between Jersey Shore and Jackass.
If there is anyone that is the most deserving of your dollar it is the Jackass crew. The shit they put themselves through (literally and figuratively) is something that mostly nobody will do for your entertainment. I also don't get the comparison between Jersey Shore and Jackass.
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8:14PM on 10/17/2010
I think its funny that people keep mentioning Mike Judge when he is friends with the Jackass crew, appeared in Jackass 2, and even made a little intro for Jackass 3D with Beavis and Butthead. Do a little research people.
I think its funny that people keep mentioning Mike Judge when he is friends with the Jackass crew, appeared in Jackass 2, and even made a little intro for Jackass 3D with Beavis and Butthead. Do a little research people.
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7:47PM on 10/17/2010
Jackass 3D a success! What's next...Jersey Shore the movie in 3D?
Jackass 3D a success! What's next...Jersey Shore the movie in 3D?
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7:21PM on 10/17/2010

Mike Judge is a prophet!

Jackass is simply the worst thing to happen to mankind. Some people think Hitler or slavery, but no, it was in fact Jackass.
Jackass is simply the worst thing to happen to mankind. Some people think Hitler or slavery, but no, it was in fact Jackass.
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7:15PM on 10/17/2010

Something so blatantly stupid

is so amazingly fun. They own up to their buffonary, there is no pretense of some high art form here, these are jackasses doing stupid shit just to see what happens. There's a certain beauty in this.
is so amazingly fun. They own up to their buffonary, there is no pretense of some high art form here, these are jackasses doing stupid shit just to see what happens. There's a certain beauty in this.
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-30
7:10PM on 10/17/2010
Jackass making money only proves the point that the future will most likely be the way it was portrayed in Idiocracy. For me, Jackass is just like the other MTV shows like Jersey Show, I find it incredibly stupid but for some reason its popular. Whatever, bring on the thumbs down.
Jackass making money only proves the point that the future will most likely be the way it was portrayed in Idiocracy. For me, Jackass is just like the other MTV shows like Jersey Show, I find it incredibly stupid but for some reason its popular. Whatever, bring on the thumbs down.
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7:13PM on 10/17/2010
pretentious much? it's not the same in as much as it admits it's idiocy up front. it's called "jackass" and that's exactly what you get.
pretentious much? it's not the same in as much as it admits it's idiocy up front. it's called "jackass" and that's exactly what you get.
5:45PM on 10/17/2010
awesome, had a lot of fun with the movie.
awesome, had a lot of fun with the movie.
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5:40PM on 10/17/2010

Jackass was..

HILARIOUS
HILARIOUS
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5:38PM on 10/17/2010

I was like 11 or 12 when the show came out.

I cannot figure out why, but dudes putting their wieners in horrific contraptions is just so damn funny. I really enjoy a smart movie like Inception but every couple of years I like seeing Steve-O get covered in poop.
I cannot figure out why, but dudes putting their wieners in horrific contraptions is just so damn funny. I really enjoy a smart movie like Inception but every couple of years I like seeing Steve-O get covered in poop.
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5:37PM on 10/17/2010

3d

?
?
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5:27PM on 10/17/2010
even though I don't care much about Jackass, I'm glad to see it doing well... Funny how NOBODY is complaining about 3D... On the other hand, I'm sad to seen Go'Hool performing so poorly, the movie deserved better!
even though I don't care much about Jackass, I'm glad to see it doing well... Funny how NOBODY is complaining about 3D... On the other hand, I'm sad to seen Go'Hool performing so poorly, the movie deserved better!
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+6
5:11PM on 10/17/2010

Saw Jackass friday...

WOW, all I can say is Jackass has really utilized the awesomeness of 3Ds power. Not only was the 3D excellent, but the movie was funny as hell. Almost made me vomit several times, but funny as hell.
WOW, all I can say is Jackass has really utilized the awesomeness of 3Ds power. Not only was the 3D excellent, but the movie was funny as hell. Almost made me vomit several times, but funny as hell.
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+32
4:53PM on 10/17/2010
Better Knoxville than anything with Katherine Heigl
Better Knoxville than anything with Katherine Heigl
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4:31PM on 10/17/2010
I don't get the hate for jackass. They're idiots doing hilariously stupid shit.. and they know it. They've admitted in countless interviews how dumb their shit is and none of them take themselves close to seriously.

I'd rather watch 100 jackasses then a Paul Blart Mall Cop or Nightmare on Elm Street remake.
I don't get the hate for jackass. They're idiots doing hilariously stupid shit.. and they know it. They've admitted in countless interviews how dumb their shit is and none of them take themselves close to seriously.

I'd rather watch 100 jackasses then a Paul Blart Mall Cop or Nightmare on Elm Street remake.
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4:46PM on 10/17/2010
oh god, don't even mention that thing supposedly called a movie, 'paul blart'
oh god, don't even mention that thing supposedly called a movie, 'paul blart'
9:52PM on 10/17/2010
@ Chefravi..... Yeah and I bet you don't even own it on Dvd....... Or worse BluRay like me. Man I gave it to the dog go chew and it didn't even want it....... Sigh
@ Chefravi..... Yeah and I bet you don't even own it on Dvd....... Or worse BluRay like me. Man I gave it to the dog go chew and it didn't even want it....... Sigh
4:29PM on 10/17/2010

Way to go boys!

Knoxville for President!
Knoxville for President!
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4:11PM on 10/17/2010
I kind of, sort of hate everyone right now.
Am I the only one that hates the "Jackass" franchise?
I kind of, sort of hate everyone right now.
Am I the only one that hates the "Jackass" franchise?
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4:26PM on 10/17/2010
I know there are many of you out there but on this site, you're the minority. Cause JACKASS owns you!
I know there are many of you out there but on this site, you're the minority. Cause JACKASS owns you!
4:48PM on 10/17/2010
Yup
Yup
9:56PM on 10/19/2010
How does it own me? Just because idiots like to laugh at other idiots, doesn't mean anything owns me? I'm just sad that all the fools I was in high school with that laughed at this stupidity never learned anything or grew up.
How does it own me? Just because idiots like to laugh at other idiots, doesn't mean anything owns me? I'm just sad that all the fools I was in high school with that laughed at this stupidity never learned anything or grew up.
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