Imaginary: Jeff Wadlow’s Blumhouse horror film gets a new poster ahead of March release

Imaginary, the new horror film from director Jeff Wadlow and Blumhouse Productions, gets a new poster ahead of its March release

Not only do Blumhouse productions tend to have such low budgets that it’s difficult for them to fail, but the company also makes so much content that you never go too long without seeing a new release from them. So if one disappoints, they have another chance to impress soon after. The Exorcist: Believer wasn’t well-received? That’s okay, Five Nights at Freddy’s is right around the corner. Night Swim didn’t live up to the success they had with M3GAN last year? Well, let’s see how Imaginary does on March 8th. With the release of Imaginary just one month away, a new poster for the film has arrived online and can be seen at the bottom of this article.

Imaginary is the latest team-up between Blumhouse and director Jeff Wadlow – who had previously collaborated on the 2018 film Truth or Dare and the 2020 horror version of Fantasy Island. The film sees DeWanda Wise of Jurassic World: Dominion taking on the role of Jessica, who moves back into her childhood home with her family, and her youngest stepdaughter Alice develops an eerie attachment to a stuffed bear named Chauncey. Alice starts playing games with Chauncey that become increasingly sinister. As Alice’s behavior becomes more concerning, Jessica intervenes, only to realize Chauncey is much more than the stuffed toy bear she believes him to be.

Wadlow wrote the screenplay for Imaginary with Greg Erb and Jason Oremland. An earlier synopsis we saw made it sound like a horror take on the 1991 comedy Drop Dead FredA young woman returns to her childhood home only to discover that the imaginary friend she left behind is very real and very unhappy she left.

The director had this to say about working with Wise: “DeWanda has been more than a star on this movie — she has been a full creative partner. So much of horror grows out of our most basic fears from childhood, and DeWanda taps into all of that. You know that old saying that the audience’s imagination is scarier than any movie? We’re going to put that to the test.

Lionsgate and Blumhouse are co-financing Imaginary. Lionsgate and Blumhouse previously worked together on the 2012 release Sinister. Wadlow is producing the film alongside Blumhouse founder Jason Blum.

In addition to Truth or Dare and Fantasy Island, Wadlow has also directed Cry_Wolf, Never Back Down, Kick-Ass 2, True Memoirs of an International Assassin, and The Curse of Bridge Hollow, as well as episodes of TV shows like Ryan Hansen Solves Crimes on Television and Are You Afraid of the Dark?

Are you looking forward to Imaginary? Check out the new poster, then let us know by leaving a comment below.


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About the Author

Cody is a news editor and film critic, focused on the horror arm of, and writes scripts for videos that are released through the JoBlo Originals and JoBlo Horror Originals YouTube channels. In his spare time, he's a globe-trotting digital nomad, runs a personal blog called Life Between Frames, and writes novels and screenplays.