Considering the success of PARANORMAL ACTIVITY and INSIDIOUS, it might be foolish to bet against Jason Blum, Steven Schneider and Oren Peli – the producers who brought those two pictures to light. After the success of PARANORMAL, Blum, Schneider and Peli got together to produce a number of low-budget thrillers; the first was INSIDIOUS, which was made for about $1 million and has already made upward of $28 million at the domestic box office. The second film is THE BAY, which was directed by Barry Levinson, who utilized the “found footage” format that makes for such low-risk, high reward box office success stories.
No doubt wanting to ride the bandwagon, Lionsgate has acquired U.S. distribution rights to THE BAY. No release date has been set as of yet.
The Bay unfolds in the found-footage style as it chronicles a horrifying biological disaster that arises from the Chesapeake Bay — an isopod parasite that carries an untreatable disease. As it jumps from fish to the humans in a small town, the victims capture the terror on home videos and the web.
Lionsgate’s Joe Drake said, “Ingenious genre films are and always will be a specialty at Lionsgate. The Bay is a shining example of the kind of truly fresh horror film that audiences are always ready for, and that we excel at eventizing with them. Thanks to Barry, we’ll all be afraid to go in the water for years to come.”
Brian Kavanaugh-Jones, Jason Sosnoff, Colin Strause and Greg Strause executive produced the flick, which was written by Levinson and Michael Wallach.
The third movie coming from the Blum, Schneider and Peli tandem is Rob Zombie’s LORDS OF SALEM, now in pre-production.
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