With the shockingly massive, and immediate, success of PARANORMAL ACTIVITY 3 this past weekend, you don’t need to be a genius – or studio exec – to imagine that we’ll be treated to another installment in the cheap-to-make easy-to-market franchise at this time next year. In fact, Paramount’s head of distribution Don Harris is positive plans are already being drawn up.
“I can’t imagine that we wouldn’t make a number four, and I imagine (Paramount Film Group president) Adam Goodman this morning is thinking about the challenge,” Harris told TheWrap on Sunday. “I’m sure he’s thinking, ‘Now what do I do?'”
Harris continued: “I’m sure the right material and the right director will have to come together with the budget because they don’t spend a lot of money.”
The third film was made for approximately $5 million, and grossed over $54 million in its first three days of release. Do the math.
PARANORMAL ACTIVITY star Katie Featherston
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