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Is this Kickstarter part of a Blair Witch viral campaign?

Although Adam Wingard and Simon Barrett's BLAIR WITCH was secretly produced under the title THE WOODS, it didn't seem like the sequel was getting the same viral marketing treatment that made the original BLAIR WITCH PROJECT such a massive cultural phenomenon…...
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A new image for Blair Witch emerges from the woods

BLAIR WITCH, the new follow-up to the iconic found footage flick from Adam Wingard and Simon Barrett, has had such a mysterious marketing campaign that we didn't even know the film's real title until recently. The new image that has dropped...
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