Beans, beans, the musical fruit
The more you eat, the more you toot
The more you toot, the better you feel
So we have beans at every meal!
Five minutes ago, I would have told you that the world of bean marketing couldn't possibly be exciting. I mean, they're beans, right? However, the H.J. Heinz Company or Heinz, proved me undoubtedly wrong today as they shared a delightful, Pixar-looking short film for one of their most famously delicious products.
You can watch the short-film for yourself below:
The new short comes by way of a promotion for the food maker's new Australian 'Can Size for Every Aussie' product launch. As the animation channels the feel-good vibrations of the famous Pixar Animation Studio's UP, we witness the story of Geoff, and how he built a lasting product and family using his love of beans and a bit of technological know-how. The short took over a year to create, but if you ask me, was well worth the effort. I say this because it most certainly leaves an impression, and I'll be damned if I don't search for Heinz the next time I think to purchase a can of beans to go with my BBQ hot dogs. Well done, Heinz. Like many of your quality products throughout the years, this animated short was quite the feast.
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