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David Fincher wants Rooney Mara naked on the Dragon Tattoo poster

Feb. 3, 2011by: Mike Sampson

David Fincher is a man with some very definitive ideas on all aspects of movie-making, including the marketing of his films. The trailer for THE SOCIAL NETWORK was one of the best of 2010 and he still holds a grudge against a certain website (ahem) for posting the BENJAMIN BUTTON trailer a day earlier than its planned launch. Fincher is at it again with his next film, THE GIRL WITH THE DRAGON TATTOO, as evidenced in a recent interview with The Hollywood Reporter.

As it happens, Fincher already has the poster for his film mocked up. Not an unusual practice for a film to go through various stages of design while filming but Fincher's concept is anything but usual.

From the THR magazine, "He takes out an iPad and clicks on a photo he's planning to use for the Dragon poster. It shows actor Daniel Craig half-hidden behind co-star Rooney Mara, who's looking directly into the camera. Her hair is spiky, her face pierced with rings, her body covered in tattoos. It's black and white and beautiful, but there's no way in hell any studio will ever let Fincher use it, as he knows. Because Mara is naked from the waist up."

It's possible Fincher and Sony's design team could get creative with some title placement to cover up the breasts in question but more likely they'll Photoshop on some clothes or work on another concept entirely. Mara, who appears topless in the film with nipple rings she got specifically for the project, doesn't seem to have a problem but it's a matter of what the MPAA, who has restrictions on marketing materials as well as the film's actual content, will allow.

Source: THRThe Playlist

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12:52PM on 02/04/2011
As long as the crack staff at JoBlo can get us a look at Fincher's poster, I don't care what they release to the public!
As long as the crack staff at JoBlo can get us a look at Fincher's poster, I don't care what they release to the public!
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-3
12:04PM on 02/04/2011
I seen "The Girl with the Dragon Tattoo" and " the Girl who played with Fire" and Im currently watching the Last film on my Netflix, I really don't think they should be remaking a movie that's only a couple of years old, if they most put it out there for american audiences then re dub it like they do with Japanese and Chinese films, why redo it, its probably going to be watered down.
I seen "The Girl with the Dragon Tattoo" and " the Girl who played with Fire" and Im currently watching the Last film on my Netflix, I really don't think they should be remaking a movie that's only a couple of years old, if they most put it out there for american audiences then re dub it like they do with Japanese and Chinese films, why redo it, its probably going to be watered down.
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9:38AM on 02/04/2011
Umm.. why does she need to be naked for the poster? Someone should have asked Fincher that. Yes, I would like to see Mara naked, but is it necessary for a poster? I kind of think it's just lazy advertisement... unless he can explain himself.
Umm.. why does she need to be naked for the poster? Someone should have asked Fincher that. Yes, I would like to see Mara naked, but is it necessary for a poster? I kind of think it's just lazy advertisement... unless he can explain himself.
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-3
1:50AM on 02/04/2011
Read the article. Looked at accompanied picture. Tried to figure out what the hell it had to do with the article. Failed miserably.

That's not Rooney, is it? If so, what the heck, I thought she was supposed to be attractive. If not, what the hell is it doing there? You didn't just randomly Google for topless women and post the most repulsing one you could find even though it had nothing to do with the article, did you?
Read the article. Looked at accompanied picture. Tried to figure out what the hell it had to do with the article. Failed miserably.

That's not Rooney, is it? If so, what the heck, I thought she was supposed to be attractive. If not, what the hell is it doing there? You didn't just randomly Google for topless women and post the most repulsing one you could find even though it had nothing to do with the article, did you?
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2:17PM on 02/04/2011
Don't make complaints when you have not looked up where the picture came from. W Magazine spread of Rooney Mara as Lisbeth Salander. So yes, this is an appropriate image for the article.
Don't make complaints when you have not looked up where the picture came from. W Magazine spread of Rooney Mara as Lisbeth Salander. So yes, this is an appropriate image for the article.
+0
11:41PM on 02/03/2011

if it's anything like that picture

HELL NO!

Saying 'no offense' next will make up for nothing so I'll just say it... that bitch is ugly. End of story. I don't want to see you naked in any way shape or form til you get a haircut, go outside for a bit and grow some damn eyebrows.
HELL NO!

Saying 'no offense' next will make up for nothing so I'll just say it... that bitch is ugly. End of story. I don't want to see you naked in any way shape or form til you get a haircut, go outside for a bit and grow some damn eyebrows.
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+2
7:50PM on 02/03/2011
she got real nipple rings? thats crazy she couldve just did what Marisa Tomei did.


tits.
she got real nipple rings? thats crazy she couldve just did what Marisa Tomei did.


tits.
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11:42PM on 02/03/2011
Tomei. Tits. Durrrrrr awesomes.

Seriously, I'd bang her on top of a cake.
Tomei. Tits. Durrrrrr awesomes.

Seriously, I'd bang her on top of a cake.
4:23AM on 02/04/2011
MMMMM cake, is this filling bavarian cream?
MMMMM cake, is this filling bavarian cream?
7:44PM on 02/03/2011
To anyone saying that she should not be portrayed as sexual has not read the book. Her love life is very carnal and impulsive. Now I really did appreciate Noomi Rapace's protraylal in the original, but I often found her too attractive. Noomi is pulling off the look that makes people say "wtf" a little better IMO. I truly hope that Fincher can do a better job than the Swedish version because they left out a few very important scenes and lowered the emotional level of several. Great movie but the
To anyone saying that she should not be portrayed as sexual has not read the book. Her love life is very carnal and impulsive. Now I really did appreciate Noomi Rapace's protraylal in the original, but I often found her too attractive. Noomi is pulling off the look that makes people say "wtf" a little better IMO. I truly hope that Fincher can do a better job than the Swedish version because they left out a few very important scenes and lowered the emotional level of several. Great movie but the book deserves better. The new cast is absolutely perfect in this adaptation and I cant wait. As far as putting that on the poster I must disagree because her look is very offsetting and the nudity isn't wholly necessary for a poster.
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7:14PM on 02/03/2011
Phew! I misread the headline and thought it wanted Wayne Rooney of manchester united naked in the picture,even as a man utd fan i couldnt tolerate than
Phew! I misread the headline and thought it wanted Wayne Rooney of manchester united naked in the picture,even as a man utd fan i couldnt tolerate than
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7:04PM on 02/03/2011

U.S.A?

MPAA get over yourselves. This is America, everybody is fucking, there are tits, ass, dicks, and vagina's everywhere, why are you telling the rest of us what we should be looking at. Down with the MPAA bring back freedom of speech!
MPAA get over yourselves. This is America, everybody is fucking, there are tits, ass, dicks, and vagina's everywhere, why are you telling the rest of us what we should be looking at. Down with the MPAA bring back freedom of speech!
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4:33PM on 02/03/2011
I'd be okay with them Photoshopping clothes on her, as long as they also add some eyebrows and a better hair style. Right now she looks like she wandered in from the set of SCHINDLER'S LIST.
I'd be okay with them Photoshopping clothes on her, as long as they also add some eyebrows and a better hair style. Right now she looks like she wandered in from the set of SCHINDLER'S LIST.
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-5
1:58PM on 02/03/2011

Real Edgy bro!!

Like whoa man, how can you be more bad ass than the orignal girl?? Forcing a very unoriginal actress to go nude to say "Hey, Look at MY movie, it's EDGY!!!" Whoa...look out.

What a crock. Just like JC, Finch, you're losing my support man.
Like whoa man, how can you be more bad ass than the orignal girl?? Forcing a very unoriginal actress to go nude to say "Hey, Look at MY movie, it's EDGY!!!" Whoa...look out.

What a crock. Just like JC, Finch, you're losing my support man.
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1:22PM on 02/03/2011
wow.. just.. no. She looks terrible.
wow.. just.. no. She looks terrible.
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+4
1:22PM on 02/03/2011
Gotta agree with the masses here: Mara doesn't look super hot as Lisbeth! (she is hot, even though her sister Kate, is #1 on my all time hotties list)... Noomi Rapace as Lisbeth was Smokin hot.. she had that sexy Goth look going... Mara doesn't look as sexy, like they took the look 1 step too far. However, i do think the remake will be bad ass, Fincher is a bad ass director... and seeing ROoney Mara naked will be bad ass (Esp with pierced boobs, which are always amazing)!
Gotta agree with the masses here: Mara doesn't look super hot as Lisbeth! (she is hot, even though her sister Kate, is #1 on my all time hotties list)... Noomi Rapace as Lisbeth was Smokin hot.. she had that sexy Goth look going... Mara doesn't look as sexy, like they took the look 1 step too far. However, i do think the remake will be bad ass, Fincher is a bad ass director... and seeing ROoney Mara naked will be bad ass (Esp with pierced boobs, which are always amazing)!
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+4
1:11PM on 02/03/2011
I'd like Rooney Mara naked. Shes a beauty. Of course how she looked in the Social Network and now how she looks in this film
I'd like Rooney Mara naked. Shes a beauty. Of course how she looked in the Social Network and now how she looks in this film
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1:09PM on 02/03/2011

Didn't Battle in Heaven have tits in their poster?

I think I have been quoted before for saying "I'm all for some boobage"
I think I have been quoted before for saying "I'm all for some boobage"
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12:59PM on 02/03/2011
We have the makings of Fincher's first misfire, I believe. The original is good enough, and Noomi is perfect as Lisbeth and pulls the luck off perfectly. Rooney looks like a crackwhore.
We have the makings of Fincher's first misfire, I believe. The original is good enough, and Noomi is perfect as Lisbeth and pulls the luck off perfectly. Rooney looks like a crackwhore.
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1:00PM on 02/03/2011
look*
look*
1:08PM on 02/03/2011
Ever hear of a flick called Alien3?
Ever hear of a flick called Alien3?
1:19PM on 02/03/2011
To BojacRedleif: Finally, someone recognized that Fincher was in charge of the literally dismantling the Alien franchise.
To BojacRedleif: Finally, someone recognized that Fincher was in charge of the literally dismantling the Alien franchise.
2:29PM on 02/03/2011
i meant since then. alien 3 barely registers for me.
i meant since then. alien 3 barely registers for me.
12:52PM on 02/03/2011

has no one read the book???? she's EXTREMELY sexual!

she and blomkvist are plowing everything in their paths. i think it's said that by the time she's 25, she's been with over 50 people. add that to all the people in the books that she's been with and it's easily concluded that she's sexual, to say the least.
she and blomkvist are plowing everything in their paths. i think it's said that by the time she's 25, she's been with over 50 people. add that to all the people in the books that she's been with and it's easily concluded that she's sexual, to say the least.
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+1
12:51PM on 02/03/2011
I feel like from that simple description we're not really getting a feel for what it emotions it evokes.

I have a feeling it doesn't look like a center fold; it probably fits with the tone of the film.
I feel like from that simple description we're not really getting a feel for what it emotions it evokes.

I have a feeling it doesn't look like a center fold; it probably fits with the tone of the film.
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12:34PM on 02/03/2011

Yeah

I want Rooney Mara naked too.
I want Rooney Mara naked too.
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+12
11:24AM on 02/03/2011
Just release the poster exclusively in Europe I hear they're cool about that kind of thing.
Just release the poster exclusively in Europe I hear they're cool about that kind of thing.
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11:19AM on 02/03/2011
So she's a nonsexual character who is independent and tough who is being sexualized and fetishized? Typical American marketing contradictions. Decide what it is Fincher, do you want her ugly and respected or sexualized and lusted after? I'm not enjoying where this remake is headed.
So she's a nonsexual character who is independent and tough who is being sexualized and fetishized? Typical American marketing contradictions. Decide what it is Fincher, do you want her ugly and respected or sexualized and lusted after? I'm not enjoying where this remake is headed.
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12:47PM on 02/03/2011
read the book, monkey. the character is androgynous but HIGHLY sexual. she's banging everything in her path. so is blomkvist. in fact, the books kinda paint sweden to be home to a nation of whores.
read the book, monkey. the character is androgynous but HIGHLY sexual. she's banging everything in her path. so is blomkvist. in fact, the books kinda paint sweden to be home to a nation of whores.
10:25AM on 02/03/2011

Somethings wrong here..

Rooney Mara is such a beauty but looks uglier then sin dressed as Lisbeth Slanader. Noomi Rapace, even at her baddest, is totally smokin as Lisbeth Salander. I really don't know what they're going for, shaving her eyebrows off and such.
Rooney Mara is such a beauty but looks uglier then sin dressed as Lisbeth Slanader. Noomi Rapace, even at her baddest, is totally smokin as Lisbeth Salander. I really don't know what they're going for, shaving her eyebrows off and such.
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10:23AM on 02/03/2011
I have faith that David Fincher will do justice to the original and make a fine film, as he is one of the best filmmakers of our time. But if Fincher ignores certain parts of Salanders origin story (i.e. the fact that she has lived a life of emotional and physical abuse, bullying and sexual vulnerability), then he is missing the point. The reason the storys rising action and climax are so satisfying is because we see her character begin to take charge of her life. She begins as an aimless
I have faith that David Fincher will do justice to the original and make a fine film, as he is one of the best filmmakers of our time. But if Fincher ignores certain parts of Salanders origin story (i.e. the fact that she has lived a life of emotional and physical abuse, bullying and sexual vulnerability), then he is missing the point. The reason the storys rising action and climax are so satisfying is because we see her character begin to take charge of her life. She begins as an aimless hacker, neurotic and exposed and lonely, and she becomes a heroine, a friend, and a lover - traits she probably never thought she would acquire.

Shes not a Suicide Girl or some kind of sex kitten.
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10:54AM on 02/03/2011
exactly! i couldnt have said it better myself
exactly! i couldnt have said it better myself
11:04AM on 02/03/2011
if you've got faith then why elaborate so much? He doesn't need to be true to the original, he needs to be true to the novel. As I understand it the original took a great deal of liberties.
if you've got faith then why elaborate so much? He doesn't need to be true to the original, he needs to be true to the novel. As I understand it the original took a great deal of liberties.
-4
10:14AM on 02/03/2011

no thanks

I think the pic above is the closest we'll ever need to get, thanks.
I think the pic above is the closest we'll ever need to get, thanks.
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-16
10:12AM on 02/03/2011
No one wants to see Rooney Mara naked. Don't scare people away from the movie Mr. Fincher.
No one wants to see Rooney Mara naked. Don't scare people away from the movie Mr. Fincher.
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9:59AM on 02/03/2011
Despite the negative news on the poster, I am still really excited for this movie.
Despite the negative news on the poster, I am still really excited for this movie.
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9:53AM on 02/03/2011
A poster that shall never make it to my wall >_
A poster that shall never make it to my wall >_
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9:50AM on 02/03/2011
If Lisbeth Salander is supposed to be an empowered female character then why is the marketing for the movie so far focusing so much on objectifying her with pics where she hardly has any clothes on?
If Lisbeth Salander is supposed to be an empowered female character then why is the marketing for the movie so far focusing so much on objectifying her with pics where she hardly has any clothes on?
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9:54AM on 02/03/2011
^ Preach Leon!
^ Preach Leon!
10:52AM on 02/03/2011
because the general american audience wont see a movie about a hacker and a journalist solving crimes unless they have a sexy poster. true Salander does get naked quite a bit in the original films, its usually when shes having sex, she doesnt dress slutty, shes a bad ass
because the general american audience wont see a movie about a hacker and a journalist solving crimes unless they have a sexy poster. true Salander does get naked quite a bit in the original films, its usually when shes having sex, she doesnt dress slutty, shes a bad ass
12:49PM on 02/03/2011
because that's how the character is. she's empowered AND extremely sexual. they're not mutually exclusive.
because that's how the character is. she's empowered AND extremely sexual. they're not mutually exclusive.
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