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DreamWorks to go back and convert old Shrek movies to 3D

Apr. 15, 2010by: Mike Sampson

Speaking recently at the National Association of Broadcasters convention DreamWorks Animation head Jeffrey Katzenberg refused to make any more derogatory comments towards upconverted 3D films like CLASH OF THE TITANS (he had previously said that "you cannot do anything that is of a lower grade and a lower quality" than TITANS). Maybe that's because he has some 3D conversion of his own up his sleeve.

Katzenberg announced that DWA will be converting the first three SHREK films into 3D and releasing them on 3D Blu-ray. Whether or not they'll see a limited theatrical re-release remains to be seen. Before you get too freaked about more crappy upconverted 3D movies, remember that movies like SHREK are basically created in 3D anyway and it's just a matter of rendering the so-called "second eye."

That's all well and good but would you be interested in paying another $35 for a 3D Blu-ray of a film that you've seen a couple times? And have 3D TVs really become that mainstream that we're producing content directly for that market share? I guess I shouldn't question Katzenberg who's probably done his share of studies on this but as a big fan of Blu-ray AND animation, I'm still not really interested in this.

Extra Tidbit: Wasn't the whole idea of adding 3D to releases to help boost theatrical ticket sales? Won't the influx of 3D TVs undermine that?
Source: Reuters

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7:57PM on 05/04/2010
I read so many comments about how bad the 3d conversion of Alice In Wonderland was on news comments online. A friend wanted to go to it in 3d so I went anyway and he wanted to go even with people saying how bad the 3d was. It walked out of that movie a little ticked. The 3d was just fine. It was clean and crisp and neither of us saw any problems with the 3d. I now am coming to believe that if you took clips of things done in something shoot in 3d and converted and then asked them to say
I read so many comments about how bad the 3d conversion of Alice In Wonderland was on news comments online. A friend wanted to go to it in 3d so I went anyway and he wanted to go even with people saying how bad the 3d was. It walked out of that movie a little ticked. The 3d was just fine. It was clean and crisp and neither of us saw any problems with the 3d. I now am coming to believe that if you took clips of things done in something shoot in 3d and converted and then asked them to say which is which, no one would pass the test. I read somewhere where they actually did this and the people could not tell. People walked into that movie knowing it was converted, then said how they could tell the difference. I'm not buying that anymore.
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2:59PM on 04/16/2010
I'm becoming allergic to fat green people.
I'm becoming allergic to fat green people.
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2:44PM on 04/16/2010

Enough with the Shrek Movies

Seriously.
Seriously.
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2:49AM on 04/16/2010

extra tidbit: no it doesn't undermine it cause it's still cool to see 3D on a big screen

This is a cool idea and all, but I don't know if I would pay to see it again in 3D.
This is a cool idea and all, but I don't know if I would pay to see it again in 3D.
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2:47AM on 04/16/2010

extra tidbit: no it doesn't undermine it cause it's still cool to see 3D on a big screen

This is a cool idea and all, but I don't know if I would pay to see it again in 3D.
This is a cool idea and all, but I don't know if I would pay to see it again in 3D.
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6:45PM on 04/15/2010
"Don't fault Dreamworks for deciding to let everyone enjoy a classic animated series in an interesting new format."

I didn't know Miguelito was such a comedian! Classic animated series? Rofl! I didnt know trolls knew such funny jokes. :]
"Don't fault Dreamworks for deciding to let everyone enjoy a classic animated series in an interesting new format."

I didn't know Miguelito was such a comedian! Classic animated series? Rofl! I didnt know trolls knew such funny jokes. :]
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5:47PM on 04/15/2010
No, not a rep for Dreamworks...just a fan from the beginning (1998 to be exact). The constant anti-Dreamworks rhetoric gets old. Screw Pixar. Good for them and their stuck up asses. I don't want to see any more movies about retarded robots, sassy toys, or old men. Thanks but no thanks.
No, not a rep for Dreamworks...just a fan from the beginning (1998 to be exact). The constant anti-Dreamworks rhetoric gets old. Screw Pixar. Good for them and their stuck up asses. I don't want to see any more movies about retarded robots, sassy toys, or old men. Thanks but no thanks.
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5:32PM on 04/15/2010
Is Miguelito a Dreamworks rep or what?
Is Miguelito a Dreamworks rep or what?
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5:31PM on 04/15/2010
Don't be mad that Dreamworks stole the animation crown from Pixar. That happened the day they announced Cars 2. Now it's all coming into fruition and there's nothing you can do about it. Boo hoo, too bad, so sad. Have fun going to see Toy Story 3 with all your cool friends. Every movie is 3D these days. Don't fault Dreamworks for deciding to let everyone enjoy a classic animated series in an interesting new format.
Don't be mad that Dreamworks stole the animation crown from Pixar. That happened the day they announced Cars 2. Now it's all coming into fruition and there's nothing you can do about it. Boo hoo, too bad, so sad. Have fun going to see Toy Story 3 with all your cool friends. Every movie is 3D these days. Don't fault Dreamworks for deciding to let everyone enjoy a classic animated series in an interesting new format.
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4:49PM on 04/15/2010
fuck you, dreamworks
fuck you, dreamworks
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3:51PM on 04/15/2010
I enjoyed the first one. That's about it.

I'm not doling out any money for these re-releases, the DVD's or the inevitable Blu-Ray/3D releases.
I enjoyed the first one. That's about it.

I'm not doling out any money for these re-releases, the DVD's or the inevitable Blu-Ray/3D releases.
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2:53PM on 04/15/2010
I think they should remake every movie in 36D and basically slap a big pair of boobs on everyone in the movie.
I think they should remake every movie in 36D and basically slap a big pair of boobs on everyone in the movie.
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2:46PM on 04/15/2010

They look awesome

I've seen the works in progress, and they are spectacular looking. Possibly the best 3D conversion anyone has seen up to this point.
I've seen the works in progress, and they are spectacular looking. Possibly the best 3D conversion anyone has seen up to this point.
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12:54PM on 04/15/2010

Re: Cricker

This reply is a little too long to post beneath cricker's post.
How do holograms work? Could a device show audiences a series of holograms the same way that animation and film use a series of 2-D images? And yes, a holographic pic is 2-D (not counting frame thickness); however, the image is 3-D.
Potential inventors need to re-watch Star Wars: A New Hope. How does one re-create the chess match in real-life? Science fiction has become reality before. For example, milking the anti-establishment
This reply is a little too long to post beneath cricker's post.
How do holograms work? Could a device show audiences a series of holograms the same way that animation and film use a series of 2-D images? And yes, a holographic pic is 2-D (not counting frame thickness); however, the image is 3-D.
Potential inventors need to re-watch Star Wars: A New Hope. How does one re-create the chess match in real-life? Science fiction has become reality before. For example, milking the anti-establishment Shrek character (from the first film) for all that he's worth seemed once an paradoxical absurdity from the wormhole.
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12:26PM on 04/15/2010

Cant see it

There is no way I am wearing glasses inside my house, I mean what happens when they show TV in 3-D are we all going to be searching for our 3-D glasses so we can watch the movie? They need to learn how we can watch 3-D without all the gimmiks
There is no way I am wearing glasses inside my house, I mean what happens when they show TV in 3-D are we all going to be searching for our 3-D glasses so we can watch the movie? They need to learn how we can watch 3-D without all the gimmiks
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2:49AM on 04/16/2010
3D contact lenses!
3D contact lenses!
11:46AM on 04/15/2010

What's next?

Bring back How to Train Your Dragon in 3d in 3DD?
Bring back How to Train Your Dragon in 3d in 3DD?
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11:36AM on 04/15/2010

NEW STRATEGY:

Fuck everything, we're doing 5D.
Fuck everything, we're doing 5D.
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+1
10:35AM on 04/15/2010

**ck it

Done with these films. The first one was the best, and I don't even like that one anymore. RIP and move on already.
Done with these films. The first one was the best, and I don't even like that one anymore. RIP and move on already.
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9:39AM on 04/15/2010
I will say that the 3D conversions of Toy Story 1 and 2 looked awesome in theaters. :) I'm not a Shrek fan at all, but I don't see anything bad about converting the movies to 3D. Kind of expected it.
I will say that the 3D conversions of Toy Story 1 and 2 looked awesome in theaters. :) I'm not a Shrek fan at all, but I don't see anything bad about converting the movies to 3D. Kind of expected it.
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9:01AM on 04/15/2010
I almost didn't see that one coming...almost.

Agent Smith would say: "It's invevitable!"
I almost didn't see that one coming...almost.

Agent Smith would say: "It's invevitable!"
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